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Cause marketing

Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution

by Simon on December 21, 2009 · View Comments

in Brands, Consumers, Videos

This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution.
What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer choosing. [...]

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