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Tag Archives: Cause marketing
Why caring is now the key to your brand’s success
February 6, 2012
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No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral
Tagged Brands, Cause marketing, consumer activism, David Jones, social business, social good, Social media, Social Networking, SOPA, Who Cares Wins
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Why cause marketing is an inside job
Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This …
Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, Future, GENERAL, Leadership, Non-profits, Social Entrepreneurship, Thought leadership, Values
Tagged branding, Cause marketing, Social media
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Why brands that do good must also do it well
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, …
Posted in Brands, Causes, Community, Purpose, Social media, We First
Tagged Brands, Cause marketing, Community, Social media
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Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution
This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention …
Posted in Brands, Consumers, Videos
Tagged Brands, Cause marketing, contribution, social business, socialvibe
2 Comments