Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
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by Simon on August 30, 2010 · View Comments
One of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?”
Brands do this for several reasons. They are competitive – as they have to be. [...]
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by Simon on August 17, 2010 · View Comments
in Brands, Community, Economy, GENERAL, Social media, Social networking, Values
I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate how [...]
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by Simon on May 26, 2010 · View Comments
in Community, Consumers, Facebook, Social networking, Values
Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer [...]
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by Simon on May 9, 2010 · View Comments
in Community, Facebook, Optimism, Social networking, Technology, Twitter, thought leadership
Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy.
Critical to his post was the distinction between the ‘private’ public (that’s the one we [...]
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by Simon on May 4, 2010 · View Comments
One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked.
A whole bunch of people who didn’t know each other got in a room and literally brain stormed about [...]
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by Simon on May 2, 2010 · View Comments
in Brands, Community, Future, Technology
This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen — no surprises there – which was thoroughly intimidating – still no surprises — but their conference was a wonderful example of how a brand [...]
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by Simon on April 27, 2010 · View Comments
I recently had the pleasure of chatting to Amra Tareen, CEO and founder of the world’s largest citizen journalism platform, allvoices.com She is deeply committed to making sure all people have a voice and to shine a spotlight on those areas that can help the lives of others the most.
Amra commands 300,000 citizen journalists in [...]
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by Simon on April 26, 2010 · View Comments
in Community, Facebook, Future, Social media, Social networking
The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point [...]
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