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Tag Archives: Community
Taking social media to the streets
December 8, 2011
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This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you …
Posted in Advertising, Books, Brands, Capitalism, Causes, Conferences, Consumers, GENERAL, Leadership, Non-profits, Social media, Thought leadership, We First
Tagged branding, Community, social good, Social media, We First
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Thanks to the We First community
Interview with Shireen Chada: Spirituality and social media
I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective …
Posted in Causes, Community, Philanthropy, Purpose, Social media, Technology, Values, We First
Tagged Causes, Community, Online communities, Social media, Technology, Values, We First
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Top ten ways to get the best, not the most, from your employees
I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The …
Posted in Brands, Community, Creativity, Economy, Facebook, Future, Leadership, Thought leadership, Values, We First
Tagged Brands, Community, Creativity, Economy, Facebook, Future, Values, We First
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BrandKarma: How customers rate and reward socially responsible brands
Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
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Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Posted in Books, Brands, Community, Consumers, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values
Tagged Brands, Brian Solis, Business, Community, Consumers, Future, Social media, Technology, Values
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Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First
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“Hey Corporate America, what if…?”
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
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