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Tag Archives: Consumers
How your brand wins over empowered customers to profit from social commerce
May 16, 2012
1 Comments
I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in …
Posted in Brands, Capitalism, Conferences, Facebook, Leadership, Social media
Tagged Consumers, First Data, social commerce
1 Comment
Why timing means everything to the success of your brand
In this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart …
Posted in Advertising, Brands, Consumers, Future, Social media, Technology
Tagged branding, Consumers, mobile, Technology
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2012 Prediction: The Year of Customer Activism
2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown …
Posted in Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social media, Values, We First
Tagged activism, branding, Consumers, Social media
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What Corporate America must learn from #OccupyWallStreet to succeed in 2012
Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a …
Posted in Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social media, Values, We First
Tagged branding, Capitalism, Consumers, Social media
2 Comments
Twitter just redesigned how brands and customers relate. Now it’s your turn.
Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to …
Posted in Advertising, Brands, GENERAL, Mobile, Social Entrepreneurship, Social media, Social Networking, Technology, Twitter
Tagged Advertising, branding social media, Consumers, Twitter
1 Comment
Doing well by doing good by the numbers
Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being …
Posted in Advertising, Brands, Capitalism, Causes, Consumers, CSR, Future, Non-profits, Philanthropy, Purpose, Social media, Thought leadership, We First
Tagged branding, Consumers, social good, Social media
5 Comments
BrandKarma: How customers rate and reward socially responsible brands
Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
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Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Posted in Books, Brands, Community, Consumers, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values
Tagged Brands, Brian Solis, Business, Community, Consumers, Future, Social media, Technology, Values
3 Comments