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Tag Archives: Creativity
Top ten reasons to buy We First
June 7, 2011
0 Comments
An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to …
Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social media, Technology, Thought leadership, We First
Tagged Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First
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Threadless Atrium: Expanding the reach of community-based design
I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness …
Posted in Advertising, Brands, Causes, Community, Future, Purpose
Tagged Community, Creativity, Social media, Threadless
3 Comments
Patagonia: How a brand remakes an industry and our world (Part 2)
SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to …
Posted in Advertising, Brands, Capitalism, Community, Creativity, Future, Non-profits, Philanthropy, Purpose, Social media, Thought leadership, We First
Tagged Advertising, Brands, Causes, Creativity, CSR, Future, non-profits, Social media, We First
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Brandlines: If and when brands begin and end?
The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and …
Posted in Advertising, Brands, Future, Social media, Technology, Virtual Goods
Tagged Advertising, branding, Creativity, crowdsourcing, Future
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How one spark of an idea can light up the world
httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the …
Posted in Advertising, Brands, Causes, Community, Creativity, Future, Optimism
Tagged Creativity, Harvard, Nike, Soccket
18 Comments
If you want a place in the future, be part of it
I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, …
Posted in Advertising, Brands, Creativity, Future, Technology
Tagged Advertising, branding, Creativity, Future, Social media
78 Comments
Pure Process: An insider’s guide to the business of advertising thinking
How Old Spice reminds ad folk what they forgot
Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. …
Posted in Advertising, Brands, Creativity, Future
Tagged Advertising, branding, Creativity, Old Spice
4 Comments