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Tag Archives: CSR
Top ten reasons to buy We First
June 7, 2011
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An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to …
Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social media, Technology, Thought leadership, We First
Tagged Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First
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We First: Launch video to share
Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This …
Posted in Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, GENERAL, Non-profits, Optimism, Philanthropy, Social media, Thought leadership, We First
Tagged Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First
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What consumers now want from brands and what to do about it
Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of …
Posted in Advertising, Brands, Community, Consumers, CSR, Future, Social media, Technology, We First
Tagged Advertising, Brands, Community, Consumers, CSR, Social media, Technology, We First
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How brands ensure purpose doesn’t end up as greenwashing
As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of …
Posted in Brands, Causes, Community, CSR, Future, Non-profits, Philanthropy, Purpose, Social media, Values, We First
Tagged Brands, Causes, Community, Consumers, CSR, Future, Social change, Social media, We First
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Patagonia: How a brand remakes an industry and our world (Part 2)
SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to …
Posted in Advertising, Brands, Capitalism, Community, Creativity, Future, Non-profits, Philanthropy, Purpose, Social media, Thought leadership, We First
Tagged Advertising, Brands, Causes, Creativity, CSR, Future, non-profits, Social media, We First
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What to do when good brands make bad things? Or bad brands do good?
Pepsi makes brown sugar water that can contribute to obesity. Dove’s ‘Real beauty’ campaign was created by Unilever that also does the Axe campaign. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can …
Posted in Advertising, Brands, Causes, Future, Philanthropy, Social media, Values
Tagged Brands, Consumers, CSR, Values
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Brands, explain yourself!
What GOOD magazine is doing to make us even greater
I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that …
Posted in Social Entrepreneurship
Tagged CSR, GOOD Magazine, Social change, Social Entrepreneurship
12 Comments