Tag Archives: customers

How brands partner with consumers to scale social good

May 15, 2011 6 Comments


Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter …

Posted in Brands, Consumers, Social media, We First | Tagged , , | 6 Comments

 

Why customers, and not social media, are your key to brand success

July 6, 2010 5 Comments


Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of …

Posted in Advertising, Community, Consumers, Social media | Tagged , , | 5 Comments