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Tag Archives: employees
The purpose and practice of internal social media
April 3, 2012
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There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and …
Posted in Advertising, Brands, Facebook, Future, We First
Tagged employees, purpose, Social media
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How to use social media internally to build your brand and business
Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of …
Posted in Brands, Social media, Thought leadership
Tagged APCO Worldwide, branding, employees, gagen MacDonald, Social media
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How brands use social media to re-invent themselves from the inside out.
I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted …
Posted in Causes, Corporate Websites, Social Entrepreneurship, Social media, Values
Tagged branding, employees, Leap cr, Social media
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