Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
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by Simon on June 9, 2010 · View Comments
in BOOKS, Capitalism, Economy, Future
This week’s book review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis.
Using this example, as well as many others in recent history, [...]
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It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – [...]
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by Simon on May 9, 2010 · View Comments
in Community, Facebook, Optimism, Social networking, Technology, Twitter, thought leadership
Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy.
Critical to his post was the distinction between the ‘private’ public (that’s the one we [...]
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by Simon on April 26, 2010 · View Comments
in Community, Facebook, Future, Social media, Social networking
The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point [...]
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by Simon on February 1, 2010 · View Comments
in Brands, Technology
Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers.
Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – that [...]
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by Simon on January 4, 2010 · View Comments
in Brands, Consumers, Social media
It feels SO good to be in 2010. 2009 was full of upheaval for many reasons, not the least of which was changes in digital marketing. So let’s kick start the New Year will a look at some powerful trends that will shape the coming year.
1. WHERE YOU ARE IS WHO YOU ARE
In the past [...]
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by Simon on July 6, 2009 · View Comments
in Advertising, Brands, Consumers
Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week.
Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was playing [...]
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by Simon on June 2, 2009 · View Comments
in Brands, Social media
Social media is revolutionizing our lives as individuals and as marketers. In the last year, Facebook exploded globally and Twitter grew by a staggering 1382%. Last week Google launched the ‘Wave’, a new in-browser collaboration tool, ushering in the era of real time, aggregated communication.
Leading corporate brands are responding. The list of Fortune 500 companies [...]
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