Tag Archives: G20

A Master Class in Brand Building from the Big Kids at Lego

May 22, 2009 8 Comments


Lego isn’t just undergoing a revival, it’s a born-again cult in the making. But they haven’t changed, it’s the same old stuff, there’s no whiz-bang technology, right? Lego is doing three things brilliantly. Connecting emotionally with their audience, re-establishing relevance, …

Posted in Brands | Tagged , , , , | 8 Comments

 

Rage against the ATM machine

April 9, 2009 6 Comments


The G20 protests across London were alarming for many reasons. Not the least of which was the role of the media. Image after image showed knots of photographers and cameramen jostling for position at the front of each march. There’s …

Posted in Capitalism, Viral | Tagged , , | 6 Comments