Tag Archives: Guantanamo Bay

A Master Class in Brand Building from the Big Kids at Lego

May 22, 2009 8 Comments


Lego isn’t just undergoing a revival, it’s a born-again cult in the making. But they haven’t changed, it’s the same old stuff, there’s no whiz-bang technology, right? Lego is doing three things brilliantly. Connecting emotionally with their audience, re-establishing relevance, …

Posted in Brands | Tagged , , , , | 8 Comments