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iPad

Brands beware: With the iPad things just got more confusing

by Simon on February 1, 2010 · View Comments

in Brands, Technology

Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers.
Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – that [...]

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