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Tag Archives: Marketing
What’s the real value of the We First Social Branding Seminar?
January 23, 2012
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We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, …
Posted in Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, GENERAL, Leadership, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Twitter, Values, Viral, We First
Tagged branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar
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Top ten milestones for social media success
Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social …
Posted in Brands, Future, Social media, Values
Tagged branding, Marketing, seminar, Social media, We First
10 Comments
“Hey Corporate America, what if…?”
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
7 Comments
Will Facebook’s new storytelling tools write a happy ending?
For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, …
Posted in Advertising, Brands, Causes, Community, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership
Tagged Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values
4 Comments
Sherry Turkle of MIT: The human cost of social technology
In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. …
Posted in Books, Brands, Causes, Community, Future, Leadership, Optimism, Social media, Social Networking, Values
Tagged Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First
6 Comments
Should Unthink rethink?
This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the …
Posted in Advertising, Brands, Community, Creativity, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Thought leadership, Values, We First
Tagged Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First
6 Comments
Brand/Cause partnerships: GMC & Invisible People – Part 1
In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I …
Posted in Advertising, Brands, Causes, Community, CSR, Future, Non-profits, Philanthropy, Social media, Thought leadership
Tagged Brands, Causes, CSR, Future, Marketing, non-profits, Online communities, Social change, Values
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Top ten ways CEO’s must change to lead in the social business marketplace
The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world …
Posted in Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social media, Thought leadership, Values, We First
Tagged Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First
3 Comments