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Tag Archives: Marketing
Top ten ways CEO’s must change to lead in the social business marketplace
June 20, 2011
3 Comments
The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world …
Posted in Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social media, Thought leadership, Values, We First
Tagged Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First
3 Comments
Top ten ways to instantly humanize your brand
Each day more eyeballs and advertising spend migrates online, intersecting with social media and technologies that place new expectations on a brand. The social revolution currently under way is as profound as the digital revolution that transformed the marketplace fifteen …
Posted in Advertising, Brands, Community, Consumers, Purpose, Social media, Thought leadership, Values, We First
Tagged Advertising, Brands, Community, Consumers, Future, Marketing, Social media, We First
1 Comment
We First: Launch video to share
Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This …
Posted in Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, GENERAL, Non-profits, Optimism, Philanthropy, Social media, Thought leadership, We First
Tagged Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First
2 Comments
Gary Vee’s ‘Crush It’: Facebook, Twitter and social media marketing that makes money
I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational …
Posted in Advertising, Books, Community, Social media
Tagged Facebook, Gary Vaynerchuk, Marketing, Social media, Twitter
12 Comments
The “doing” vs. “being” of branding
Is your brand a one night stand or keeper?
Sally Hogshead’s ‘Fascinate’: Book review and giveaway
Shel Israel’s, Twitterville: Book review and Giveaway