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Tag Archives: Nike
“Hey Corporate America, what if…?”
October 12, 2011
7 Comments
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
7 Comments
How Nike redefines leadership in a global, social community
Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source …
Posted in Brands, Capitalism, Consumers, Creativity, Globalization, Nike, Thought leadership
Tagged Globalization, leadership, Nike
45 Comments
How one spark of an idea can light up the world
httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the …
Posted in Advertising, Brands, Causes, Community, Creativity, Future, Optimism
Tagged Creativity, Harvard, Nike, Soccket
18 Comments
Top ten ways social media is teaching us to be human again
This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes …
Posted in Advertising, Causes, Community, Social media
Tagged advertsing, Cannes Advertising Festival, Nike, Social media, VW
18 Comments
Nike Just Does It Again: New Local/Social ‘True City’ AR App
Nike, Livestrong & Social Media: Why this work is so great
Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity. Social media is there to enhance our experience of the real world. …
Posted in Brands, Creativity, Social media
Tagged Inspiration, Nike, Social change, Social media, Technology, Twitter
4 Comments
The Future of You as Advertising Space
Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just …
Posted in Advertising, Brands, Consumers
Tagged Adjix, Advertising, Brands, Facebook, Future, MIT Media Lab, Nike, Social media, Twitter
11 Comments