Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
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by Simon on June 27, 2010 · View Comments
This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix — the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign [...]
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by Simon on January 18, 2010 · View Comments
in Brands, Creativity, Technology
Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona.
What’s unique [...]
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by Simon on July 6, 2009 · View Comments
in Brands, Creativity, Social media
Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity.
Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich our [...]
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by Simon on July 6, 2009 · View Comments
in Advertising, Brands, Consumers
Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week.
Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was playing [...]
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