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Tag Archives: Old Spice
Three key social media lessons that brands will learn the easy (or the hard) way
August 9, 2010
23 Comments
There is no shortage of posts explaining how critical it is for brands to leverage social media, build a community and lead with a listening ear. I have written several myself. Yet the distraction of new technology – breathlessly hyped …
Posted in Advertising, Community, Future, Social media
Tagged Advertising, Brands, Old Spice, Social media
23 Comments
How Old Spice reminds ad folk what they forgot
Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. …
Posted in Advertising, Brands, Creativity, Future
Tagged Advertising, branding, Creativity, Old Spice
4 Comments
Top ten ways your ads can s(m)ell like the Old Spice ads
httpv://www.youtube.com/watch?v=owGykVbfgUE&feature=PlayList&p=62A5785CD0D6474C&playnext_from=PL&playnext=1&index=2 There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this …
Posted in Advertising, Brands, Community, Social media, Twitter, Viral
Tagged Advertising, branding, Old Spice, Social media
7 Comments