Posts tagged as:

Online communities

Guest interview: Sean Rad, CEO of Ad.ly on in-stream advertising, analytics and the future

by Simon on February 3, 2010 · View Comments

in Advertising,Social media,Videos

Few companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success. Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the [...]

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So-Me, Mo-Co, Uh-Oh! Social Media’s Hunger for Real Time Reductions

by Simon on November 2, 2009 · View Comments

in Social media

In a world of 140 characters it’s hardly surprising that our appetite for snappy reductions is insatiable. So as SoMe (Social Media) gives way to MoCo (Mobile Community), I couldn’t help but wonder how far it will go and what the past might have looked like if it was boiled down to the same real [...]

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How top brands build effective online communities: Part 2

by Simon on September 30, 2009 · View Comments

in Brands,Community,Social media

My first post in the series focused on conceptual and design fundamentals when planning to build an online community. These came from my experience with brands like ONE.org, Brine and the E.I.F. This post ranks design priorities and outlines the role of the landing page. Ultimately, the success of an online community turns on whether [...]

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How top brands build effective online communities: Part 1

by Simon on September 8, 2009 · View Comments

in Brands,Community,Social media

Too often online efforts raise awareness but fail to motivate behavior. Yet that’s what brands need to do whether they want to sell more widgets or change the world for the better. And when those efforts fail, brands understandably become disillusioned, cynical or suspicious of online community building. Yet they have never experienced the power [...]

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What I lost when I found you: Life after social media.

by Simon on August 31, 2009 · View Comments

in Social media,Values

Last week’s post about digital intimacy generated some great debate about how our lives have been changed by social media. It seems appropriate to look back and have some fun with what we might have lost on the way: I miss losing touch with you. I miss the challenge of trying to distil the last [...]

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Angry twitter, clever friendfeed: A lesson in creating desire

by Simon on August 11, 2009 · View Comments

in Social media

The acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS [...]

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Biz Stone on Twitter in Cannes in Real Time (well, pretty close)

by Simon on June 22, 2009 · View Comments

in Social media

Having just heard Biz Stone speak at the Cannes Advertising Festival seminar, it seems appropriate to share the highlights as quickly as possible. Firstly, super laid back, approachable guy who is refreshingly down to earth despite all the success and hype around his brand. Here’s a snapshot of his main points. What Twitter is: Definition: [...]

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