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Tag Archives: Online communities
GOOD Magazine and Jumo: A powerful partnership for change
August 19, 2011
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A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook and …
Posted in Brands, Community, Creativity, Future, Non-profits, Social Entrepreneurship, Social media, We First
Tagged Brands, Community, non-profits, Online communities, Social change, Social media, We First
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We&Co: Unlocking the power of a simple ‘thank you’
I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts …
Posted in Brands, Causes, Community, Consumers, Creativity, Future, Social Networking, Thought leadership, Values, We First
Tagged Brands, Community, Creativity, Future, Online communities, Social change, Values, We First
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Brand/Cause partnerships: GMC & Invisible People – Part 1
In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I …
Posted in Advertising, Brands, Causes, Community, CSR, Future, Non-profits, Philanthropy, Social media, Thought leadership
Tagged Brands, Causes, CSR, Future, Marketing, non-profits, Online communities, Social change, Values
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‘Let Go & Lead’: Leadership in the social business marketplace
I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new …
Posted in Causes, Community, Corporate Websites, Creativity, Future, Leadership, Purpose, Social Entrepreneurship, Thought leadership, Values
Tagged Causes, Community, Creativity, Online communities, Social change, Values
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How non-profits and brands partner for social capital
There is perhaps no group that stands to benefit more from the pervasiveness of social media than non-profits. This is because social media enables non-profits to distribute their message more easily and amplify awareness of the worthy causes they support. …
Posted in Advertising, Brands, Community, Consumers, Future, Non-profits, Philanthropy, Social media, Thought leadership, We First
Tagged Advertising, Brands, Consumers, Future, non-profits, Online communities, Social change, Social media, We First
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Guest interview: Sean Rad, CEO of Ad.ly on in-stream advertising, analytics and the future
So-Me, Mo-Co, Uh-Oh! Social Media’s Hunger for Real Time Reductions
How top brands build effective online communities: Part 2
My first post in the series focused on conceptual and design fundamentals when planning to build an online community. These came from my experience with brands like ONE.org, Brine and the E.I.F. This post ranks design priorities and outlines the …
Posted in Brands, Community, Social media
Tagged Brands, Online communities, Social media
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