Tag Archives: Pepsi

How to Avoid Purpose Washing and Consumer Backlash: Pepsi’s Kendall Jenner Spot

April 10, 2017 Comments


Reading Time: 4 minutes

Posted in Advertising, Purpose | Tagged , , , , | Leave a comment

 

The two faces of social media

January 13, 2011 54 Comments


Reading Time: 2 minutes

Posted in Advertising, Brands, Causes, Consumers, Future, Optimism, Social | Tagged , , , | 54 Comments

 

Why brands pit one audience against another and lose both

October 13, 2010 Comments


Reading Time: 2 minutes

Posted in Advertising, Brands, Consumers, Values | Tagged , , , , | 2 Comments

 

Consumers say, “Catch us if you can”. Coke and Pepsi give chase.

January 14, 2010 Comments


Reading Time: 2 minutes

Posted in Brands, Consumers, Social | Tagged , , , , , | 6 Comments