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Tag Archives: Pepsi
The two faces of social media
January 13, 2011
54 Comments
Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology …
Posted in Advertising, Brands, Causes, Consumers, Future, Optimism, Social media
Tagged Future, Optimism, Pepsi, Social media
54 Comments
Why brands pit one audience against another and lose both
There must be something about advertising to guys that makes top brands do strange things. Less than a year ago Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score”, …
Posted in Advertising, Brands, Consumers, Values
Tagged branding, Coca Cola, Consumers, Pepsi, Values
2 Comments
Consumers say, “Catch us if you can”. Coke and Pepsi give chase.
I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, …
Posted in Brands, Consumers, Social media
Tagged Brands, Coke, Pepsi, Pepsi Refresh Project, Social media, SuperBowl
6 Comments