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Tag Archives: Saatchi
Prius ‘Harmony’: What Toyota did differently to expand its audience, brand and sales
July 29, 2009
11 Comments
I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are …
Posted in Brands, Creativity
Tagged Advertising, GOOD Magazine, Marketing, Saatchi, Toyota
11 Comments