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Sally Hogshead

Sally Hogshead’s ‘Fascinate’: Book review and giveaway

by Simon on February 8, 2010 · View Comments

in Advertising

This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage.
Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then explores [...]

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