Tag Archives: Social change

BrandKarma: How customers rate and reward socially responsible brands

October 31, 2011 Comments


Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …

Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First | Tagged , , , , , , , , , , | Leave a comment

 

Why social good is good business for brands and advertising

October 19, 2011 Comments


I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …

Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First | Tagged , , , , , , , , | Leave a comment

 

“Hey Corporate America, what if…?”

October 12, 2011 Comments


The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …

Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First | Tagged , , , , , , , , , , , | 7 Comments

 

Will Facebook’s new storytelling tools write a happy ending?

October 3, 2011 Comments


For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, …

Posted in Advertising, Brands, Causes, Community, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership | Tagged , , , , , , , , , , | 4 Comments

 

Sherry Turkle of MIT: The human cost of social technology

September 26, 2011 10 Comments


In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. …

Posted in Books, Brands, Causes, Community, Future, Leadership, Optimism, Social media, Social Networking, Values | Tagged , , , , , , , , , , | 10 Comments

 

Social media and climate change: How communities can change the course of history

September 13, 2011 Comments


Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing …

Posted in Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social media, Social Networking, Thought leadership, Values, We First | Tagged , , , , , , , , | Leave a comment

 

SXSW 2012: Your chance to choose the content you want

September 2, 2011 Comments


Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as necessary …

Posted in Brands, Capitalism, Causes, Community, Conferences, Thought leadership, We First | Tagged , , , , | Leave a comment

 

charity: water’s 5-year anniversary: Drilling for hearts of gold

August 25, 2011 Comments


This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out …

Posted in Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thought leadership, Values, We First | Tagged , , , , , , , , , , , , | Leave a comment