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Tag Archives: Social change
BrandKarma: How customers rate and reward socially responsible brands
October 31, 2011
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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions …
Posted in Advertising, Brands, Causes, Community, Consumers, Corporate Websites, CSR, Future, Philanthropy, Purpose, Social media, We First
Tagged Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First
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Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Posted in Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social media, Social Networking, Values, Videos, We First
Tagged Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First
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“Hey Corporate America, what if…?”
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Posted in Apple, Brands, Causes, Community, CSR, Future, Leadership, Nike, Purpose, Technology, Thought leadership, Values, We First
Tagged Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First
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Will Facebook’s new storytelling tools write a happy ending?
For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, …
Posted in Advertising, Brands, Causes, Community, Facebook, Future, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership
Tagged Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values
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Sherry Turkle of MIT: The human cost of social technology
In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. …
Posted in Books, Brands, Causes, Community, Future, Leadership, Optimism, Social media, Social Networking, Values
Tagged Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First
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Social media and climate change: How communities can change the course of history
Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing …
Posted in Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social media, Social Networking, Thought leadership, Values, We First
Tagged Brands, Causes, Community, CSR, Future, Online communities, Social change, Values, We First
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SXSW 2012: Your chance to choose the content you want
Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as necessary …
Posted in Brands, Capitalism, Causes, Community, Conferences, Thought leadership, We First
Tagged Capitalism, conferences, Social change, Social media, swxw
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charity: water’s 5-year anniversary: Drilling for hearts of gold
This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out …
Posted in Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thought leadership, Values, We First
Tagged Brands, Causes, charity water, Community, Future, non-profits, Paull Young, Scott Harrison, Social change, Social media, Technology, Values, We First
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