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Tag Archives: Social media
Today’s social media landscape and where you fit in
May 21, 2012
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What Facebook is worth to your business and brand
As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities …
Posted in Brands, Consumers, Facebook, Future, Mobile, Social media
Tagged branding, Facebook, IPO, Social media
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Biz Stone on the powerful role of social media in business and social change
Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put …
Posted in Advertising, Brands, Consumers, Purpose, Social media, Twitter, We First
Tagged Biz Stone, purpose, Social media, Twitter
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Social media seen through Google’s augmented reality lens
The release of this video from Google gives us a glimpse of what life might look like through the lens of Google’s augmented reality glasses. It poses as many questions as it answers but as you watch the video, you …
Posted in Consumers, GENERAL, Social media, Technology
Tagged Google, Social media, social shopping
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The purpose and practice of internal social media
There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and …
Posted in Advertising, Brands, Facebook, Future, We First
Tagged employees, purpose, Social media
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Move over New York: What happens in an Internet minute
Last week I wrote about how important timing is to the success of your brand from a macro and micro point of view. Well, this is thrown into even starker relief when you consider what happens on the web in …
Posted in Brands, Facebook, Future, MEDIA, Mobile, Technology, We First
Tagged internet, Social media, Technology
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Robert Tercek: The rising impact of social media, big data and media disruption
I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that …
Posted in Brands, Conferences, Creativity, Future, Leadership, MEDIA, Mobile, Social media, Technology, Thought leadership, We First
Tagged Big data, Robert Tercek, Social media, We First seminar
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How brands build goodwill by supporting good work
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …
Posted in Advertising, Brands, Causes, Community, Facebook, Social media, We First
Tagged 100 Cars for Good, branding, Social media, Toyota
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