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Tag Archives: Social media
What technology has in mind for your brand’s future
March 5, 2012
6 Comments
Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your …
Posted in Advertising, Brands, Future, GENERAL, Mobile, Optimism, Purpose, Social Entrepreneurship, Social media, Thought leadership
Tagged Advertising, Future, Social media, Technology
6 Comments
Let Go & Lead: How to engage customers in the social business marketplace
Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I …
Posted in Advertising, Brands, Causes, Consumers, Economy, Future, Leadership, Social media, Thought leadership, We First
Tagged branding, leadership, Let Go & Lead, Social media
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Facebook & Twitter to Madison Avenue: Your future is social
In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for …
Posted in Advertising, Brands, Community, Facebook, Future, Mobile, Social media, Twitter
Tagged Advertising, branding, Marketing, Social media
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The State of the Social Sphere: Usual Suspects and Surprises
Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much …
Posted in Brands, Facebook, Mobile, Social media, Twitter
Tagged data, Facebook, Linked In, Pinterest, Social media, Twitter
2 Comments
How to use social media internally to build your brand and business
Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of …
Posted in Brands, Social media, Thought leadership
Tagged APCO Worldwide, branding, employees, gagen MacDonald, Social media
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Pics from the We First Social Branding Seminar
The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing …
Posted in Brands, Causes, Community, Conferences, Future, Leadership, Non-profits, Social Entrepreneurship, Social media, We First
Tagged Advertising, branding, conference, social good, Social media, We First
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Why the future of your brand will be crowdsourced
In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social …
Posted in Brands, Consumers, Economy, Future, Purpose, Social media, Thought leadership, We First
Tagged crowdsourcing, Future, Social media
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Why caring is now the key to your brand’s success
No book could be more important or timely than Who Cares Wins by David Jones of Havas. There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the …
Posted in Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, GENERAL, Globalization, Leadership, Optimism, Purpose, Social Entrepreneurship, Social media, Social Networking, Technology, Thought leadership, Values, Viral
Tagged Brands, Cause marketing, consumer activism, David Jones, social business, social good, Social media, Social Networking, SOPA, Who Cares Wins
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