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How to Avoid Purpose Washing and Consumer Backlash: Pepsi’s Kendall Jenner Spot

April 10, 2017 Comments Off on How to Avoid Purpose Washing and Consumer Backlash: Pepsi’s Kendall Jenner SpotComments Off on How to Avoid Purpose Washing and Consumer Backlash: Pepsi’s Kendall Jenner Spot


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Posted in Advertising, Purpose | Tagged , , , , | Comments Off on How to Avoid Purpose Washing and Consumer Backlash: Pepsi’s Kendall Jenner Spot