Tag Archives: sustainability

Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed

May 20, 2013 Comments


Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and …

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Using social media, data and rewards to inspire customers to do good

January 11, 2013 Comments OffComments Off


This week I came across a great new app that elegantly combines the seemingly competing drives of self-interest and social good. In essence Oreoco allows individuals to align their lives with their personal values, and then track them to compete …

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How you use social media to build a sustainable economy, business and profits

July 10, 2012 Comments


Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private …

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How brands must rethink sustainability

May 18, 2011 Comments


Most of us are familiar with the concept of sustainable development, but we usually think of it as exclusively related to the environmental movement. But if companies hope to build a thriving world that can sustain their business success, we need …

Posted in Brands, Causes, Community, Future, Purpose, Values, We First | Tagged , , | 2 Comments

 

Patagonia: The power of brand transparency (Part 1)

April 22, 2011 Comments


Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their …

Posted in Books, Consumers, Future, Leadership, Purpose, Social media, We First | Tagged , , , , | 8 Comments