Tag Archives: Toyota

How brands build goodwill by supporting good work

March 19, 2012 Comments


I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …

Posted in Advertising, Brands, Causes, Community, Facebook, Social media, We First | Tagged , , , | 1 Comment

 

Toyota’s 100 Cars for Good: Putting products to good use for others and themselves

July 28, 2011 Comments


Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples …

Posted in Advertising, Brands, Capitalism, Causes, Consumers, Non-profits, Social media, We First | Tagged , , , | Leave a comment

 

Who’s Sorry Now? CEO’s that do more harm than good

October 14, 2009 Comments


This week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did: 1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is …

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How Prius creates ‘Harmony’ between its brand and consumers

September 15, 2009 Comments


I was driving down the 10 freeway in L.A. on Sunday with my kids when I saw the billboard above made out of flowers perched on the embankment. Its part of the Prius ‘Harmony’ campaign created by Saatchi, LA (led …

Posted in Advertising, Brands, Consumers | Tagged , , | 9 Comments

 

Prius ‘Harmony’: What Toyota did differently to expand its audience, brand and sales

July 29, 2009 11 Comments


I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are …

Posted in Brands, Creativity | Tagged , , , , | 11 Comments