This week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did:
1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is a step away from “capitulation to irrelevance or death.”
2. He confessed declaring that the automaker had [...]
I was driving down the 10 freeway in L.A. on Sunday with my kids when I saw the billboard above made out of flowers perched on the embankment.
Its part of the Prius ‘Harmony’ campaign created by Saatchi, LA (led by Mike McKay and Andrew Christou), and I wanted to share why I think its such [...]
I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are less visible aspects to the campaign that – from a marketing point of view – [...]
