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Tag Archives: Toyota
How brands build goodwill by supporting good work
March 19, 2012
1 Comments
I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their …
Posted in Advertising, Brands, Causes, Community, Facebook, Social media, We First
Tagged 100 Cars for Good, branding, Social media, Toyota
1 Comment
Toyota’s 100 Cars for Good: Putting products to good use for others and themselves
Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples …
Posted in Advertising, Brands, Capitalism, Causes, Consumers, Non-profits, Social media, We First
Tagged Capitalism, non-profits, Social change, Toyota
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Who’s Sorry Now? CEO’s that do more harm than good
This week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did: 1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is …
Posted in Brands, Community
Tagged Akio Toyoda, Community, Economy, Social change, Toyota
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How Prius creates ‘Harmony’ between its brand and consumers
Prius ‘Harmony’: What Toyota did differently to expand its audience, brand and sales
I recently worked as a writer on the new Prius ‘Harmony” campaign for Saatchi & Saatchi, LA (led by Mike McKay and Andrew Christou – full list of credits below). While the ads are on television a lot, there are …
Posted in Brands, Creativity
Tagged Advertising, GOOD Magazine, Marketing, Saatchi, Toyota
11 Comments