Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker.
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This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods).
The event was remarkable because of the great information that was shared but even more so [...]
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by Simon on May 9, 2010 · View Comments
in Community, Facebook, Optimism, Social networking, Technology, Twitter, thought leadership
Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy.
Critical to his post was the distinction between the ‘private’ public (that’s the one we [...]
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by Simon on April 29, 2010 · View Comments
I was speaking at the Connect Now conference with Gary Vaynerchuk a couple of weeks ago and he kindly gave me a signed copy of ‘Crush It!’ to pass on to someone. That’s him signing it below. It’s a truly inspirational read which exhorts you to “cash in on your passion.”
‘Crush It!’ is written with all [...]
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by Simon on April 14, 2010 · View Comments
The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons.
Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives.
Secondly, as with any new business model, there is a learning [...]
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by Simon on March 15, 2010 · View Comments
Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite [...]
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by Simon on March 11, 2010 · View Comments
Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the [...]
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by Simon on January 29, 2010 · View Comments
in Social media
Twitterville is the first book in my new giveaway-extravaganza-bonanza-athon. Now I hear giveaways can get problematic so I’ll post some guidelines on my site shortly. But the goal here is just to keep going ideas flowing among us and to say thanks for your support. Here’s how it works.
Every two weeks I’ll review a book [...]
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by Simon on August 25, 2009 · View Comments
in Social media, Values
There’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away.
There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing.
What is often overlooked in [...]
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