Tag Archives: Viral marketing

‘Adland’ by James Othmer: Review and Giveaway

March 17, 2010 Comments


This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency …

Posted in Advertising | Tagged , , | 2 Comments

 

‘I Partipicate’: When serving ourselves is anything but selfish

September 11, 2009 Comments


Over the last few weeks I’ve had the privilege of working as Creative Director on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Mayor Bloomberg launched it yesterday in Times Square and the first ad featuring the First Lady Michelle Obama …

Posted in Brands, Non-profits, Philanthropy | Tagged , , , | Leave a comment

 

Ten things the JK Wedding taught us about social media

August 6, 2009 Comments


Now that the confetti has settled, and that wedding video has been consigned to the ‘one hit wonder’ file of Internet history (complete with its own parody below), it seems appropriate to consider what might be learned from such a …

Posted in GENERAL | Tagged , , | 6 Comments