Comments on: Top ten ways your ads can s(m)ell like the Old Spice ads

By: Simon Mainwaring

Simon Mainwaring — Sat, 24 Jul 2010 23:52:03 +0000

True and thanks. At the end of the day the product has to be desirable. Hopefully some people like the smell of Old Spice! Best, Simon

By: Howie at Sky Pulse Media

Howie at Sky Pulse Media — Sat, 24 Jul 2010 07:44:34 +0000

As long as they don't smell like Old Spice. LOL That is the important differentiator. I am a huge ROI guy. I bash creatives who forget they are hired to sell. That said a dog is a dog. You can;t fix that with great advertising. You can band aid. But not fix.

Great post btw. Important stuff!

By: The Disconnect Between Viral Success and the Bottom Line « This Week in Relevance

Wed, 21 Jul 2010 18:37:07 +0000

[...] learned from this rocket ship. Our favorite is this post by Simon Mainwaring covering how to sprinkle some Old Spice into your ads. His final point really gets to the essence of why this campaign has resonated … “we marketers [...]

By: Simon Mainwaring

Simon Mainwaring — Tue, 20 Jul 2010 09:37:24 +0000

I know! Thanks. I thought their timings across the board was smart. Good works is undeniable. Thanks again, Simon

By: jhondroulis

jhondroulis — Tue, 20 Jul 2010 08:19:59 +0000

I especially like “9. KNOW WHEN TO LEAVE:” it was a great exit and makes the audience wanting more.

By: Simon Mainwaring

Simon Mainwaring — Tue, 20 Jul 2010 03:07:21 +0000

So glad it's helpful. Thanks so much. Simon

By: @TheGirlPie

@TheGirlPie — Tue, 20 Jul 2010 02:56:58 +0000

What's so helpful about this post is your breaking it down so we can apply this creative, clever (huge) campaign to our own (presumably smaller!) needs. Even when we know these 10 points, your expansion on them helps each point stick.

Thanks Simon!
~GirlPie