http://simonmainwaring.com/uncategorized/ten-things-the-jk-wedding-taught-us-about-social-media/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Thu, 02 Feb 2012 01:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://simonmainwaring.com/uncategorized/ten-things-the-jk-wedding-taught-us-about-social-media/comment-page-1/#comment-229 Simon Mainwaring Sat, 21 Nov 2009 12:52:14 +0000 http://simonmainwaring.com/?p=1701#comment-229 Thanks so much Heather for your insights. I actually agree that Elf Yourself is a tough one to call. Hugely popular and viral yet unclear in its objectives. I think as marketers we look to tools to achieve certain measurable goals and while you have results here they can't really be measured against pre-exsiting goals. So I just think of it as branded entertainment. And without an impact on sales, its hard to claim tangible success. I see it as a good example of the viral dynamic but not a viral campaign. Thanks so much and great to be in contact. Simon Thanks so much Heather for your insights. I actually agree that Elf Yourself is a tough one to call. Hugely popular and viral yet unclear in its objectives. I think as marketers we look to tools to achieve certain measurable goals and while you have results here they can't really be measured against pre-exsiting goals. So I just think of it as branded entertainment. And without an impact on sales, its hard to claim tangible success. I see it as a good example of the viral dynamic but not a viral campaign. Thanks so much and great to be in contact. Simon

]]> http://simonmainwaring.com/uncategorized/ten-things-the-jk-wedding-taught-us-about-social-media/comment-page-1/#comment-228 Heather White-Laird Sat, 21 Nov 2009 11:25:04 +0000 http://simonmainwaring.com/?p=1701#comment-228 A very thoughtful summary of why that video went viral, and I'm sure there were many marketers wringing their hands, lamenting why they hadn't thought of it first. You have identified all the major characteristics of what made this video a winner, and I have to say I am one of the viewers who not only watched it many times, I shared it and even fell in love with Chris Brown's song..his atrocious behavior w/ Rhianna notwithstanding. It won't be easy for marketers to capture that naive and genuine emotion-- no matter how many fantastic creatives work to leverage those same themes. However, I do think Office Max comes very close with Elf Yourself, as that campaign seems to embody almost all, if not all, of the points you mention above. Yet I keep reading how it has not had much of an impact on sales despite its continued popularity...this is it's fourth year! Here's an article from Nov. 11 stating this <a href="http://bit.ly/4uIWjq" rel="nofollow">http://bit.ly/4uIWjq</a>, What are your thoughts?<br>thanks <br>heather A very thoughtful summary of why that video went viral, and I'm sure there were many marketers wringing their hands, lamenting why they hadn't thought of it first. You have identified all the major characteristics of what made this video a winner, and I have to say I am one of the viewers who not only watched it many times, I shared it and even fell in love with Chris Brown's song..his atrocious behavior w/ Rhianna notwithstanding. It won't be easy for marketers to capture that naive and genuine emotion– no matter how many fantastic creatives work to leverage those same themes. However, I do think Office Max comes very close with Elf Yourself, as that campaign seems to embody almost all, if not all, of the points you mention above. Yet I keep reading how it has not had much of an impact on sales despite its continued popularity…this is it's fourth year! Here's an article from Nov. 11 stating this http://bit.ly/4uIWjq, What are your thoughts?
thanks
heather

]]> http://simonmainwaring.com/uncategorized/ten-things-the-jk-wedding-taught-us-about-social-media/comment-page-1/#comment-170 Simon Mainwaring Sat, 21 Nov 2009 06:52:14 +0000 http://simonmainwaring.com/?p=1701#comment-170 Thanks so much Heather for your insights. I actually agree that Elf Yourself is a tough one to call. Hugely popular and viral yet unclear in its objectives. I think as marketers we look to tools to achieve certain measurable goals and while you have results here they can't really be measured against pre-exsiting goals. So I just think of it as branded entertainment. And without an impact on sales, its hard to claim tangible success. I see it as a good example of the viral dynamic but not a viral campaign. Thanks so much and great to be in contact. Simon Thanks so much Heather for your insights. I actually agree that Elf Yourself is a tough one to call. Hugely popular and viral yet unclear in its objectives. I think as marketers we look to tools to achieve certain measurable goals and while you have results here they can't really be measured against pre-exsiting goals. So I just think of it as branded entertainment. And without an impact on sales, its hard to claim tangible success. I see it as a good example of the viral dynamic but not a viral campaign. Thanks so much and great to be in contact. Simon

]]> http://simonmainwaring.com/uncategorized/ten-things-the-jk-wedding-taught-us-about-social-media/comment-page-1/#comment-169 Heather White-Laird Sat, 21 Nov 2009 05:25:04 +0000 http://simonmainwaring.com/?p=1701#comment-169 A very thoughtful summary of why that video went viral, and I'm sure there were many marketers wringing their hands, lamenting why they hadn't thought of it first. You have identified all the major characteristics of what made this video a winner, and I have to say I am one of the viewers who not only watched it many times, I shared it and even fell in love with Chris Brown's song..his atrocious behavior w/ Rhianna notwithstanding. It won't be easy for marketers to capture that naive and genuine emotion-- no matter how many fantastic creatives work to leverage those same themes. However, I do think Office Max comes very close with Elf Yourself, as that campaign seems to embody almost all, if not all, of the points you mention above. Yet I keep reading how it has not had much of an impact on sales despite its continued popularity...this is it's fourth year! Here's an article from Nov. 11 stating this <a href="http://bit.ly/4uIWjq" rel="nofollow">http://bit.ly/4uIWjq</a>, What are your thoughts?<br>thanks <br>heather A very thoughtful summary of why that video went viral, and I'm sure there were many marketers wringing their hands, lamenting why they hadn't thought of it first. You have identified all the major characteristics of what made this video a winner, and I have to say I am one of the viewers who not only watched it many times, I shared it and even fell in love with Chris Brown's song..his atrocious behavior w/ Rhianna notwithstanding. It won't be easy for marketers to capture that naive and genuine emotion– no matter how many fantastic creatives work to leverage those same themes. However, I do think Office Max comes very close with Elf Yourself, as that campaign seems to embody almost all, if not all, of the points you mention above. Yet I keep reading how it has not had much of an impact on sales despite its continued popularity…this is it's fourth year! Here's an article from Nov. 11 stating this http://bit.ly/4uIWjq, What are your thoughts?
thanks
heather

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