Comments on: The Experience Revolution: How Augmented Reality is about to change how you live, advertise and brand http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/ Simon Mainwaring is a branding consultant, advertising creative director, blogger and speaker. Sat, 31 Jul 2010 22:33:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The future of shopping: What happens when walls start talking http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-670 The future of shopping: What happens when walls start talking Sun, 16 May 2010 20:28:31 +0000 http://simonmainwaring.com/?p=1670#comment-670 [...] Imagine cities populated by geo-tagged digital information that reveals floating, real-time augmented reality advertisements viewed through smart phones? (There’s an overview of recent AR applications here.) [...] [...] Imagine cities populated by geo-tagged digital information that reveals floating, real-time augmented reality advertisements viewed through smart phones? (There’s an overview of recent AR applications here.) [...]

]]> By: A glance back at the future of social media | Simon Mainwaring http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-202 A glance back at the future of social media | Simon Mainwaring Tue, 08 Dec 2009 17:45:13 +0000 http://simonmainwaring.com/?p=1670#comment-202 [...] 2: The experience revolution: How augmented reality is about to change how you live, advertise and bran... [...] [...] 2: The experience revolution: How augmented reality is about to change how you live, advertise and bran… [...]

]]> By: Simon http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-155 Simon Thu, 29 Oct 2009 18:10:54 +0000 http://simonmainwaring.com/?p=1670#comment-155 <p>Thanks Simon,</p> <p>I agree there's a real risk that the technology becomes the distraction while meaning in our lives is stripped away. There's no avoiding the excesses of media - crass commercialism, celebrity worship and dumbing down to get a cheap laugh - and I'm sure we'll see the same tactics with AR. My hope is that overcrowded minds instinctively reject mindlessness only to survive. The positive potential of AR is staggering, the crass exploitation unlimited. Let's hope we survive with our minds intact. Thanks for the input and good luck with the shoot. Simon</p> Thanks Simon,

I agree there’s a real risk that the technology becomes the distraction while meaning in our lives is stripped away. There’s no avoiding the excesses of media – crass commercialism, celebrity worship and dumbing down to get a cheap laugh – and I’m sure we’ll see the same tactics with AR. My hope is that overcrowded minds instinctively reject mindlessness only to survive. The positive potential of AR is staggering, the crass exploitation unlimited. Let’s hope we survive with our minds intact. Thanks for the input and good luck with the shoot. Simon

]]> By: Simon Wakelin http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-154 Simon Wakelin Thu, 29 Oct 2009 06:41:11 +0000 http://simonmainwaring.com/?p=1670#comment-154 "From desktops to laptops and now mobile phones, the online, screen-driven experience has overwhelmed our direct experience of the real world. And while the rationale is exhilarating to some, it’s rightly disconcerting to others. Here’s how <a href="http://www.nytimes.com/2009/07/12/business/12proto.html?scp=1&sq=Kicking%20up%20reality%20a%20notch&st=cse" rel="nofollow">Daniel Sanchez-Crespo</a>, a project leader at the Barcelona firm, Novarama, put it: “The real world is too boring for many people. By making the real world a playground for the virtual world, we can make the real world much more interesting..." In many ways I pull out Nietsche in a Harpers article referring to "The Numbing of the American Mind." Nietsche said, back in the day, "......the massive influx of impressions is so great; surprising, barbaric, and violent things press so overpoweringly---"balled up into hideous clumps"--in the youthful soul; that it can save itself only by taking recourse in premeditated stupidity..." Could social media be the superficial shrine of the (last) and new decade? I think Nietsche meant stupidity as in clogged, anesthetized. Numb. Journalism is already "balloon boy bathos" because we need extremes to take notice, jarring our view away from an amalgam of media to tune in -- only to find out it's superficial celebrity, yet again numbing us all, returning our gaze to technology, natural things that have become their own icons... not sinve we landed on the moon and found absolutely nothing has there been so traumatic a void in our human relationships. And, yes, I say this to open the discourse... All I know is tomorrow I shoot an extraodinary artist Mattia Biagi, creating a new tar piece that I'm capturing on the now defunct kodachrome 64 and super8mm film. No virtual environment in site! Thanks for the article Simon...   “From desktops to laptops and now mobile phones, the online, screen-driven experience has overwhelmed our direct experience of the real world. And while the rationale is exhilarating to some, it’s rightly disconcerting to others. Here’s how Daniel Sanchez-Crespo, a project leader at the Barcelona firm, Novarama, put it: “The real world is too boring for many people. By making the real world a playground for the virtual world, we can make the real world much more interesting…”
In many ways I pull out Nietsche in a Harpers article referring to “The Numbing of the American Mind.” Nietsche said, back in the day, “……the massive influx of impressions is so great; surprising, barbaric, and violent things press so overpoweringly—”balled up into hideous clumps”–in the youthful soul; that it can save itself only by taking recourse in premeditated stupidity…” Could social media be the superficial shrine of the (last) and new decade? I think Nietsche meant stupidity as in clogged, anesthetized. Numb.
Journalism is already “balloon boy bathos” because we need extremes to take notice, jarring our view away from an amalgam of media to tune in — only to find out it’s superficial celebrity, yet again numbing us all, returning our gaze to technology, natural things that have become their own icons… not sinve we landed on the moon and found absolutely nothing has there been so traumatic a void in our human relationships. And, yes, I say this to open the discourse…
All I know is tomorrow I shoot an extraodinary artist Mattia Biagi, creating a new tar piece that I’m capturing on the now defunct kodachrome 64 and super8mm film. No virtual environment in site!
Thanks for the article Simon…
 

]]> By: » EverydayUX morsels (July 15th – July 17th) | EverydayUX: Everyday User Experience by alex rainert http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-75 » EverydayUX morsels (July 15th – July 17th) | EverydayUX: Everyday User Experience by alex rainert Fri, 17 Jul 2009 20:01:55 +0000 http://simonmainwaring.com/?p=1670#comment-75 [...] How Augmented Reality Apps will change how you live, advertise and brand yourself. | Simon Mainwarin...Really thoughtful and thorough overview piece on the future of augmented reality – both good and bad. Great video examples. [...] [...] How Augmented Reality Apps will change how you live, advertise and brand yourself. | Simon Mainwarin…Really thoughtful and thorough overview piece on the future of augmented reality – both good and bad. Great video examples. [...]

]]> By: Tom Cunniff http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-74 Tom Cunniff Tue, 14 Jul 2009 16:07:43 +0000 http://simonmainwaring.com/?p=1670#comment-74 Terrific post, Simon. Very well-curated. I hadn't seen these before. Terrific post, Simon. Very well-curated. I hadn’t seen these before.

]]> By: Andy S http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-73 Andy S Tue, 14 Jul 2009 11:43:33 +0000 http://simonmainwaring.com/?p=1670#comment-73 Great post, read and examples Simon. Thanks for putting it together. Great post, read and examples Simon.
Thanks for putting it together.

]]> By: Raimo http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-72 Raimo Mon, 13 Jul 2009 22:24:18 +0000 http://simonmainwaring.com/?p=1670#comment-72 Simon. Thanks! Great that I discovered your blog. Lots of cool stuff!! Simon.

Thanks!

Great that I discovered your blog. Lots of cool stuff!!

]]> By: Simon http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-71 Simon Mon, 13 Jul 2009 21:35:22 +0000 http://simonmainwaring.com/?p=1670#comment-71 Hi Ramo, Thanks. I did see Layar in the NYT article. That's where I found the Sony PSP reference. I just wanted to include one version of different application of AR. Thanks, though. I tweak the post to include it. I think your technology is amazing. Hi Ramo,

Thanks. I did see Layar in the NYT article. That’s where I found the Sony PSP reference. I just wanted to include one version of different application of AR. Thanks, though. I tweak the post to include it. I think your technology is amazing.

]]> By: Raimo http://simonmainwaring.com/brands/the-experience-revolution-how-augmented-reality-is-about-to-change-how-you-live-advertise-and-brand/comment-page-1/#comment-70 Raimo Mon, 13 Jul 2009 21:22:45 +0000 http://simonmainwaring.com/?p=1670#comment-70 Hi Simon, Great article..but... You forgot our application Layar (which was in Sunday's edition of the New York Times) ;-) http://layar.com http://www.youtube.com/watch?v=b64_16K2e08 Hi Simon,

Great article..but…

You forgot our application Layar (which was in Sunday’s edition of the New York Times) ;-)

http://layar.com
http://www.youtube.com/watch?v=b64_16K2e08

]]>