Comments on: Top Ten Things a Brand Must Be to Go Social

By: Simon Mainwaring

Simon Mainwaring — Sat, 31 Jul 2010 22:33:26 +0000

Thanks, Tommy. Glad you liked it. Let's help brands get on board. Simon

By: Tommy is my name

Tommy is my name — Sat, 31 Jul 2010 04:58:59 +0000

Very well written Simon!

This article should be on the must read lists for brands looking to go social.

I like this, because it is a step by step guide to brands removing their heads out of their asses. Thumbs up to you sir.

By: Reaching the youth market through music and listening: Interview with Derrick Ashong

Thu, 20 May 2010 06:10:51 +0000

[...] an overview on how a brand goes social, click here, and please fire away with your questions or comments on how to reach younger [...]

By: Simon Mainwaring

Simon Mainwaring — Wed, 09 Dec 2009 04:14:43 +0000

Completely agree, Miro. You need a destination before you head out. Once you have that so much else falls into place. Without it, you're just floundering as an individual or a brand. Thanks for the great input, Simon

By: MIRO S

MIRO S — Wed, 09 Dec 2009 00:58:58 +0000

Simon, I enjoyed your post

i think the greatest challenge a brand has to overcome before it sets out "being" the things you outlined is identifying what is wants to accomplish "doing" in those channel(s).

Too many are stuck in limbo trying to monetize, or listen or converse, or community ....until they figure out their end state...they can't BE anything.

cheers
Miro Slodki

By: Simon Mainwaring

Simon Mainwaring — Tue, 08 Dec 2009 22:14:43 +0000

By: MIRO S

MIRO S — Tue, 08 Dec 2009 18:58:58 +0000

By: Simon

Simon — Wed, 11 Nov 2009 03:19:24 +0000

Thx Camilio. Yes, it’s easy to go straight to social media issues but I have found in practice that underwhelming results are usually due to ill-defined or articulated brands. So as un-sexy as it seems, often the best approach is to get your whole house in order. Then not only will your communications be clearer, they’ll be more effective. thanks so much for the support and hope all is well, Simon

By: Camilo Olea

Camilo Olea — Wed, 11 Nov 2009 03:12:45 +0000

Wow. EXCELLENT post! My respects!
This is really good info, I am going to implement this for my future first meetings with clients!
I agree, first things first. The most important part of a successful socia media effort of any kind, is to stablish clearly defined goals & objectives, like the ones you mention.
Keep the good content coming!
Cheers from Cancun,Mexico!
Camilo Olea
http://twitter.com/camiloolea

By: Simon

Simon — Tue, 10 Nov 2009 21:16:20 +0000

Thx Axle and I agree. So much of a brand's social media success depends on their initial brand development but that is being lost in the rush to adopt social media. The result is they in fact, compound the problem by further spreading confused messaging.

And yes, collaboration is key and the way for the future. many big brands are already embracing this. There is such power in a collective mind muscle and spoils enough for all. Thx for the support and great insights. Simon