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Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar

July 5, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

Reading Time: 3 minutes

Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended.

The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and social impact. We’re dedicated to delivering the very best hands-on executive training and at the end of our two days together, you’ll walk away with a practical and actionable New 2013 Social Branding Blueprint specific to your business and based on best practices and case studies.

This year’s training will be brought to life by an exclusive line-up of literally the best marketers and business leaders in the world including:

Tom LaForge, Global Director, Human & Cultural Insights at The Coca-Cola Company

Tom studies the large, long-term macroforces that are reshaping our world and driving the changes in human behavior we all call trends. His work is used to guide development of portfolio and M&A strategies, brand and communication strategies, and numerous corporate social responsibility programs such as 5by20 a global effort to empower five million female entrepreneurs by 2020. He has explored such topics as the meaning of wellbeing, happiness, human motivation, and the rising value of human creativity in over 30 countries. He is fascinated by the unprecedented set of socio-historic Macroforces that are driving the rapidly changing relationships businesses have with governments, the environment and civil society. Tom holds degrees in Marketing and Economics from San Jose State and sits on the Board of Advisors for the Masters of Market Research Program at both the University of Georgia and Michigan State University.  He’s a founding member of the Rexpedition, a think tank focusing on the emerging Relationship Economy; and he is also an advisor to Bonus Creative Week MX, Sustainable Brands, and Mix & Stir Studio, a San Francisco-based incubator for human-centered technology companies.

Aaron Sherinian, Vice President, Communications and Public Relations for the United Nations Foundation

Aaron has led the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence since 2009, managing an award-winning team of communicators and digital pioneers who believe that innovative communications can help change the world. He has helped build some of the most talked about milestones in digital global engagement around causes and UN issues over the last few years including the Social Good Summit, #GivingTuesday, Rio+Social and the Momentum1000 global social media rally. His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron is proud to be a part of the public relations community as a member of the Arthur Page Society, the Seminar, the Public Relations Society of America (PRSA), the National Association of Government Communicators (NAGC). His team won two consecutive honors by PRNews as “Public Affairs Team of the Year” in 2012 and 2013, and he blogs at GlobalExtrovert.com about fatherhood, public relations and social media.

Paull Young, Director of Digital at charity: water

charity: water is a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. Paull’s leadership of charity: water’s digital strategy has seen him recognized by the Australian Trade Commission as one of the ‘Global 50’ influential Australian expatriates, by the Direct Marketing Educational Foundation as an industry ‘Rising Star’ and is twice a finalist in the Care2 Impact Prize. Paull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra, New York Times and Cisco. Paull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review.

Simon Mainwaring, CEO & Founder of We First

Simon Mainwaring is a world-class branding consultant, a New York Times bestselling author, an influential blogger and international keynote speaker. He is an Advisory Board member of Sustainable Brands, the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London, as well as a contributor to Fast Company, Huffington Post, Mashable, GOOD and Forbes. His bestseller, We First, was named Best Marketing Book of 2011 by strategy+business, an Amazon Top Ten Business book and has been translated into Russian, Chinese, Mandarin and Korean. Prior to We First, he was an award-winning Nike creative at Wieden & Kennedy and worldwide creative director on Motorola at Ogilvy.

Stay tuned: we’ll be announcing more additions to this exclusive lineup over the next few weeks, but you should get your tickets now. Last year’s Seminar was sold out, and as the only event focused on the intersection of corporate purpose and social marketing, these two days will transform your business.

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Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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