Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations and drive positive impact through their good work.
That’s why we’ve chosen ‘Brands shaping culture’ as the theme for our 3rd annual We First Brand Leadership Summit, October 7-8, 2014 at the SLS Hotel in Beverly Hills, CA. With an all-star speaker line-up of leaders from Coca-Cola, Unilever, Facebook, and the UN Foundation, you’ll get exclusive insight and training in how to combine strategic storytelling with the latest social and mobile technologies to build your brand’s reputation, employee engagement, customer sales, and social impact.
To celebrate this announcement, we’ve extended our early-bird pricing: Register at WeFirst14.com by June 15 and you’ll save $1000 off the regular ticket price!
Your Chance to Learn From the Best Brand Leaders and Community Architects
Here’s what makes the Brand Leadership Summit so special: Limited to 200 executives, it’s a two-day hands-on training during which all attendees create their own customized and actionable 2015 Social Branding Blueprint™ based on the latest marketing research, case studies, and best practices. This ensures you’ll return to your organization with tangible value and a clear roadmap for your upcoming 2015 brand marketing.
We First attendees are guided through six modules of training that reveal the latest social business landscape; how to define, frame, and share their brand story; the latest best practices in digital, social and mobile technologies; and how to activate employees and customers as brand advocates. Between each module, case studies are brought to life by global marketing leaders from some of the world’s smartest brands.
This year’s must-attend event will feature an exclusive line-up of world-class marketers and business leaders including:
– Javier Rodriguez, Global Marketing Director, Sustainability Strategy and Communication at The Coca-Cola Company
– Marc Mathieu, SVP of Marketing at Unilever
– Andy McKeon, Global Customer Marketing Lead at Facebook
– Simon Mainwaring, Best-selling author and Chief Creative Officer at We First
– UN Foundation, TBD
Attracting marketing, corporate communications, CSR, sustainability, and Foundation leaders from Fortune 500 brands and top non-profits, We First attendees hail from a wide range of industries with alumni including Starbucks, Nestlé Purina PetCare, Coca-Cola, Chanel, ConAgra Foods, Staffmark, FirstCapital Bank of Texas, Mattel, Toyota, In-N-Out Burger, Thrive Farmers, charity: water, Walgreens, and TOMS.
Every Registration Comes With a Free Non-Profit Ticket and Free Uber Credits
Through our 1:1 program, 43 non-profits and Foundations were able to attend the 2013 Summit at no cost to get the training they need to scale their impact including the American Lung Association, National Wildlife Federation, Mattel Children’s Hospital, and Cancer Schmancer.
Additionally, every attendee will receive a $50 credit for Uber, the revolutionary on-demand car service. Simply tap a button, get picked up in minutes, and arrive at We First ’14 in style! More details to follow soon.
We’d like to thank all our sponsors, currently including: The Coca-Cola Company, The UN Foundation, Uber, CSRwire, Forbes and TriplePundit.
If you are interested in learning how to tell your purposeful brand story from top experts, we hope to see you in Oct. This event will sell out, so take advantage of our price extension and buy your ticket by June 15 to save $1000. Register at www.WeFirst14.com.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.