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#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

August 22, 2016 Comments

Reading Time: 3 minutesFollow     Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team …

 

[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments

Reading Time: 1 minutesFollow [VIDEO] How to Use Transparency to Protect and Build Your Business

 

How the Sustainable Development Goals Accelerate Your Brand Relevance

August 2, 2016 Comments

Reading Time: 3 minutesFollow   Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To …

 

How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments

Reading Time: 1 minutesFollow Every company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

 

Trump, Brexit and the Dueling Narratives That Will Determine Our Future

July 15, 2016 Comments

Reading Time: 3 minutesFollow We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator …

 

What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments

Reading Time: 3 minutesFollow I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority …

 

Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 Comments

Reading Time: 1 minutesFollow The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

 

How to Find Your Personal and Professional Purpose

June 17, 2016 Comments

Reading Time: 1 minutesFollow This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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