The We First Blog.

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments

Follow So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  


New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 Comments

Follow Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you …


VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 Comments

Follow “The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring


What Climate Change Means for Your Brand and Bottom Line

January 21, 2016 Comments

Follow It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an …


3 Key Strategies for How Companies Engage Customers Around Brand Stories

January 20, 2016 Comments

Follow Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One …


4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 Comments

Follow How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain …


Brand-Building Secrets that Drive Customer Engagement and Community Architecture

January 12, 2016 Comments

Follow If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. …


What David Bowie Taught Us as a Brand

January 12, 2016 Comments

Follow David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression …



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About Simon

About Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.