The We First Blog.

The Life-Changing Leadership Lesson I Learned From Sir Richard Branson on Necker Island

September 23, 2016 Comments

Reading Time: 4 minutesFollow Each year Virgin Unite, the not for profit foundation of Virgin and the Branson Family,  hosts a series of “Connection Trips” that provide education, inspiration and impact opportunities to entrepreneurs seeking to grow their businesses and make a positive difference. …


Master the Art of Telling and Selling a Story

September 22, 2016 Comments

Reading Time: 2 minutesFollow Webinar (free) by Sekou Andrews – Tuesday, September 27, 2016 With the proliferation of social media channels that give us so many ways to reach our audience and inspire them to share our content, we often overlook the essential ability …


Earth Overshoot Day: How To Restore Our Planet Before It’s Too Late

September 14, 2016 Comments

Reading Time: 3 minutesFollow Are you familiar with Earth Overshoot Day? No, it’s not some sort of race between satellites put on by NASA or other global space agencies, it’s actually the day each year that marks when we’ve used up the Earth’s …


6 Steps Your Brand Must Take To Compete And Win The Purpose Race

September 8, 2016 Comments

Reading Time: 4 minutesFollow It’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and …


How Dove Empowered Women To Define Beauty For Themselves

August 31, 2016 Comments

Reading Time: 3 minutesFollow   Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” …


#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

August 22, 2016 Comments

Reading Time: 3 minutesFollow     Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team …


[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments

Reading Time: 1 minutesFollow [VIDEO] How to Use Transparency to Protect and Build Your Business


How the Sustainable Development Goals Accelerate Your Brand Relevance

August 2, 2016 Comments

Reading Time: 3 minutesFollow   Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.