The We First Blog.

How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

October 21, 2016 Comments

Reading Time: 1 minutesFollow Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.     Image via Flickr courtesy of user TechStage at 


#SIMONONBRAND: The Three Key Attributes Of Great Brand Stories

October 11, 2016 Comments

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How Purposeful Brands Unite To Scale Growth and Impact

October 4, 2016 Comments

Reading Time: 2 minutesFollow As businesses everywhere confront the realities of doing business in the twenty-first century, there is an increasing recognition of the need for shared value—a way of doing business that creates financial success in harmony with societal benefits. Unfortunately as …


Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands

September 28, 2016 Comments

Reading Time: 3 minutesFollow Over the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the …


The Life-Changing Leadership Lesson I Learned From Sir Richard Branson on Necker Island

September 23, 2016 Comments

Reading Time: 4 minutesFollow Each year Virgin Unite, the not for profit foundation of Virgin and the Branson Family,  hosts a series of “Connection Trips” that provide education, inspiration and impact opportunities to entrepreneurs seeking to grow their businesses and make a positive difference. …


Master the Art of Telling and Selling a Story

September 22, 2016 Comments

Reading Time: 2 minutesFollow Webinar (free) by Sekou Andrews – Tuesday, September 27, 2016 With the proliferation of social media channels that give us so many ways to reach our audience and inspire them to share our content, we often overlook the essential ability …


Earth Overshoot Day: How To Restore Our Planet Before It’s Too Late

September 14, 2016 Comments

Reading Time: 3 minutesFollow Are you familiar with Earth Overshoot Day? No, it’s not some sort of race between satellites put on by NASA or other global space agencies, it’s actually the day each year that marks when we’ve used up the Earth’s …


6 Steps Your Brand Must Take To Compete And Win The Purpose Race

September 8, 2016 Comments

Reading Time: 4 minutesFollow It’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.