The We First Blog.

Trump, Brexit and the Dueling Narratives That Will Determine Our Future

July 15, 2016 Comments

Reading Time: 3 minutesFollow We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator …


What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 Comments

Reading Time: 3 minutesFollow I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority …


Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 Comments

Reading Time: 1 minutesFollow The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.


How to Find Your Personal and Professional Purpose

June 17, 2016 Comments

Reading Time: 1 minutesFollow This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!


Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 Comments

Reading Time: 1 minutesFollow Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts …


BLAB: Simon Mainwaring on Employee Advocacy

June 8, 2016 Comments

Reading Time: 1 minutesFollow Our latest Blab with Simon Mainwaring featured Simon discussing employee advocacy. Join us each month as Simon Mainwaring takes the hot seat to discuss real issues and challenges that purpose driven businesses face each day.


What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 Comments

Reading Time: 3 minutesFollow A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides …


The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 Comments

Reading Time: 4 minutesFollow John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer …



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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.