Advising the world’s most successful and impactful companies on how to
lead the future.
INTRODUCING SIMON
Inspiring minds and
delivering actionable value.
Simon is CEO of We First, Inc., the creative consultancy that strategizes, integrates and activates the growth, productivity and impact of the world’s most successful brands.
As a global keynote speaker, New York Times bestselling author, and highly-awarded brand futurist, he works with leading CEO’s, CMOs, and entrepreneurs to define their business strategy, company culture, and brand communications.
His clients include Fortune 500 companies and leading purpose brands and he has been featured in the BBC World News, The Guardian, Advertising Age, Inc., and Fast Company.
Simon previously worked at top creative advertising agencies in Australia, Europe and North America, and now travels the globe delivering speeches, leading workshops, and consulting with clients to unlock their full potential.
GLOBAL SPEAKER
A thought leader defining the future of business, branding, and leadership.
Simon is a sought-after international speaker whose presentations engage and inspire audiences to think and act in new ways. He has been voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine. From the Cannes Lions Festival to Google to Necker Island with Sir Richard Branson to the United Nations Foundation, he delivers impactful keynotes with energy, insights and inspiration.
bestselling author
Wrote the book on how to
use social media to make
a better world. Literally.
Simon’s book, We First: How Brands and Consumers Use Social Media to Build a Better World is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, Sustainable Brands Top Sustainability Books of the last decade and strategy+business named it the Best Business Marketing Book of the Year. It has been translated into Russian, Chinese, Taiwanese and Korean.
transform your brand
Brand Futurist
A prolific writer and thought leader, Simon has written hundreds of articles for magazines like Forbes, the Guardian and Fast Company. He was a finalist for the Advance Global Australian Awards in 2015, received the MAKE CHANGE Conscious Leadership Award for 2016, was a finalist for the Conscious Company Leadership Awards in 2017, and We First was included in the Real Leaders list for the Top 100 Impact Companies in North America for 2018.
CLIENT PARTNERS
Brands that work with Simon
Simon works with the leadership teams of global enterprises, high-growth companies and purposeful startups to ensure they lead business, shape culture and better our world.
“Since 1984, REEF has been about having fun, celebrating surf and beach
culture, and offering the best sandals in the world. We always knew we stood for something even bigger, had values that went beyond making product, and wanted to make a more meaningful impact on the world at large, but we found ourselves challenged to unpack our “why” and articulate a clear purpose. Simon and his team at We First lead us through a highly strategic, intense and immersive process that challenged us to dig deep, throw out any sacred cows, work together across all departments, identify a white space, and drive toward a brand purpose, position and story framework to unlock our true growth potential…We are beyond happy with the investment we made.”

Mike Matey
Vice President of Marketing
CLIENT PARTNERS
Brands that work with Simon
Simon works with the leadership teams of global enterprises, high growth companies and purposeful startups to ensure they lead business, shape culture and better our world.
“Having your product or service stand out in today’s complex and noisy
marketplace is harder than it’s ever been. And few people understand how to do that effectively like Simon Mainwaring, who for more than 20 years was the architect of these strategies for the world’s most successful brands. For small companies to now be able to access Simon’s skill set and capacity for great vision as applied to their brands is truly a unique moment, and one shaped by Simon’s heart to have positive, lasting and meaningful impact on the world.
Do not underestimate the value of this type of opportunity!”

Michael Jones
CEO & Founder
CLIENT PARTNERS
Brands that work with Simon
Simon works with the leadership teams of global enterprises, high growth companies and purposeful startups to ensure they lead business, shape culture and better our world.
“We First is that truly unique partner that is as passionate as we are about
business as a force for good. Through an intense period of work and introspection where Simon served as interim CMO, their team helped us define the “why” behind what we do. This was critical to the business as we looked to expand our brand and the ‘One for One’ model on the global stage. Their strategic and creative muscle helped us get to an exciting new place for TOMS so it could deliver on its mission of improving lives.”

Blake Mycoskie
Founder & Chief Giving Officer
CLIENT PARTNERS
Brands that work with Simon
Simon works with the leadership teams of global enterprises, high growth companies and purposeful startups to ensure they lead business, shape culture and better our world.
“Over the course of several weeks (an aggressive timeline we set) Simon and
his team created a process where they guided our leadership team to some powerful brand and communication solutions. When I say guided – I mean they led us on a journey that created a collaborative process where we were part of the solution, not just a client being presented to. Simon and his team pulled answers out of us that we didn’t even know we had. They challenged us and helped us rise to the occasion all along providing us with expert leadership, while we workshopped ideas together…I highly recommend Simon and his team at We First and I look forward to the opportunity to collaborate with them again in the future.”

Joey Caroni
Head of Creative & Digital
CLIENT PARTNERS
Brands that work with Simon
Simon works with the leadership teams of global enterprises, high growth companies and purposeful startups to ensure they lead business, shape culture and better our world.
“Simon is a rare creative, thought leader. He is cutting-edge in his approach and
thinking on how corporations can help solve some of society’s stickiest and most challenging problems. He understands deeply how brands can create change and inspire positive societal impact. Simon is humble yet confident in his experience; he is a thought partner and confident to those with whom he consults; his professional yet laid-back and empathetic approach is reassuring and calming during often stressful times and his ability to predict trends and help companies take advantage of them makes Simon a rare individual…I have worked with many world class consultants and agencies, Simon is by far one of the best, it is a privilege to work with him.”

Letitia Webster
Former Global Vice President
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