This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage. Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then […]
Read MoreArchives for February 2010
Ordinarily I wouldn’t write about this sort of thing as it’s so close to home but it’s such a wonderful example of how a brand can use service to its advantage. At Christmas I went home to Australia to visit my family. At LAX, my daughter was wandering through a store while waiting to board […]
Read MoreFew companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success. Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the […]
Read MoreSteve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – […]
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