The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is […]
Read MoreArchives for April 2010
This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and […]
Read MoreView more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social […]
Read MoreCraig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector […]
Read MoreI recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and social change. I asked them about what Current TV is up to, how they see new media facilitating social change and […]
Read MoreAs social media seemingly becomes the norm and communities become more sophisticated, it’s easy to think that users are just as excited about the future as brands. Yet human nature still requires a period of integration to accept and adopt new social tools. Ignore this fact and a brand’s best ideas and well-intended efforts can fall […]
Read More