I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, […]
Read MoreArchives for June 2010
httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM: How does Poprule work? How does it use the semantic […]
Read MoreThis week’s book review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent […]
Read MoreIt looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – […]
Read MoreLast week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture. Adobe: Shantanu Narayen […]
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