Sally Hogshead’s ‘Fascinate’: Book review and giveaway

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Sally Hogshead’s ‘Fascinate’: Book review and giveaway

February 8, 2010 24 Comments

This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage.

Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then explores the influence these seven triggers hold over people, exposing deeply rooted patterns that explain how and why people become fascinated.

This is all good news as she explains how you can use such information to influence another’s decision making. I found it a great read for anyone interested in captivating someone else’s attention (um, that would be all of us). It’s smart and a great read.

So feel free to comment on any post in the next week and I’ll pick someone at random to receive a copy of Fascinate.

And congrats to @iconic88, last week’s winner of Shel Israel’s Twitterville – it’s already on its way to you.

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Get the We First book

http://www.dunbardigital.com/ Dennis Dunbar

Sally always has good points to make. Looking forward to reading this book.
http://simonmainwaring.com Simon Mainwaring

Agreed. I enjoyed Radical Careering. Thanks Dennis.
KFad

I would love a copy of this.
http://twitter.com/tomydurden Tomy Durden

Fascinate sounds like an fascinating book! I'll have to pick it up!
http://simonmainwaring.com Simon Mainwaring

Great. Glad you like it. It's a great read. Will let everyone know in a week. Thanks, KFad.
http://simonmainwaring.com Simon Mainwaring

Thanks, Tomy.
http://twitter.com/Iconic88 Iconic88

Thank you Simon!! Looking forward to the read.

Fascinated by fascination. Keeping people fascinated is the challenge for brands without being too intrusive.

If there is an ocean of fascination, brands should create many paths to the beach & enable their audience to choose when and where to engage. We may not go to the beach daily but we can find out from our friends how refreshing the waters were.

There was a song in the 80s which refers to fascination by Human League. How poignant these lyrics are from “Keep Feeling Fascination”:

Keep feeling fascination
Passion burning
Love so strong
Keep feeling fascination
Looking learning
Moving on

Well the truth may need some
Re-arranging
Stories to be told
And plain to see the facts are changing
No meaning left to hold

And so the conversation turned
Until the sun went down
And many fantasies were learned
On that day

—

Best, Mahei
http://simonmainwaring.com Simon Mainwaring

Wow. That song is great. Though we both dating ourselves with 'Human League'. Ha! And it's true. Brands can use all these strategies to achieve secure and hold customer attention, not just one or two that are considered “appropriate” to brands. Thanks agin.
Angela Gonzalez

Fascinate sounds like a great book with useful info for people and marketers!
http://simonmainwaring.com Simon Mainwaring

Thanks, Angela. You're right. It's great for both our personal and professional lives. Thanks, Simon
http://twitter.com/Iconic88 Iconic88

LOL! Yes that was a tad bit of a revelation in dating our approx. ages

Would it throw people off, if we blurred the boundaries, like Shel Israel, by saying we know only of 'Human League' because our older siblings had the 7″ vinyl on repeat? **oh dear, I think I stamped our ages again Simon lol.
http://simonmainwaring.com Simon Mainwaring

Oh dear is right. I'm 80 and hideous.
http://twitter.com/jezmo jezmo

Important question for you Simon. Do you pronounce your name Mane-waring, or Mannering, as in Captain Mainwaring (“Don't tell 'im Pike”!)
http://simonmainwaring.com Simon Mainwaring

Mannering, like Captain Mannering in Dad's Army, the British television show! Nice.
http://twitter.com/jezmo jezmo

Only a few things I miss about the old country. That's one of them!
http://simonmainwaring.com Simon Mainwaring

Thanks, Jezmo. Totally understand.
stevepoppe

I can't wait to read “Fascinate.” “Radical Careering” made me jump out of my chair and start writing emails. Very motivating. One caution though: Ms. Hogshead is using Twitter to promote her book way, way too much. She needs to dial it down. It appears she doesn't get the medium which makes me want to jump out of my chair again. Hee hee.
http://simonmainwaring.com Simon Mainwaring

Good to know. Glad you like the book and yes, these tools always need to be used sparingly no matter what. We should all keep that in mind.

S.
Ben14

I would associate the word “fascinate” with the Arts. Anything that is artsy, creative, innovative and creative fascinates us. I love art a lot! This book can also aid me in my art writing & researches. I wish I could get this copy for free. When that does happen, I'll get fascinated! Gracias!

- http://vintersections.blogspot.com
- http://facebook.com/arvinello
- http://ronivalle.multiply.com
- http://twitter.com/ronivalle
http://simonmainwaring.com Simon Mainwaring

Agreed. All these things do fascinate us. Unfortunately the commentor chosen last week was @sherrett and the book is on their way to them. But hopefully, one of the next ones will be of interest too. best, simon
http://www.polarunlimited.com/digital-health-check stevecunningham

Looks like I'm late to the party on the free copy. What was your favourite part of the book? Will you be using the principles in your future work? Just curious…
http://www.simonmainwaring.com/ Simon Mainwaring

I actually liked her practical breakdown of how to fascinate best. I love when authors explain how principles can actually be applied. It's then that their advice is most powerful. Thanks, Steve.
http://twitter.com/MZazeela Marc Zazeela

This is a wonderful look into the minds of us humans. 7 easy to understand triggers control how we see each other and the world. I learned a lot about myself and about those around me. I recommend this book to anyone who strives to be a complete person.
http://www.simonmainwaring.com/ Simon Mainwaring

I totally agree. I think Fascinate was great. Simon

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