Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social change space and included links for each for deeper inquiry. That way we can interact and see how we can best achieve our goals.
My aim is to provide an overview of the different ways social problems are being addressed by for-profit and non-profit brands to show how dynamic, malleable and exciting this field is. I believe that with enough creativity and new technology tools there’s almost nothing we can’t achieve.
For-profit brands are primed to become conscionable partners as consumers demand transparency, accountability and contribution from them. And non-profits have tools to build proactive communities that they never had before.
So please take a look, I hope it’s useful and fire away with any questions.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.