Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year marks a special opportunity: to drive the conversation past the Lance Armstrong controversy and shine a refocused light on the incredible ways the organization impacts thousands of lives every day. Many people will probably find the actual breadth of contribution by LIVESTRONG both surprising and inspiring.
While most people are aware of the foundation, they may not have been able to articulate precisely what LIVESTRONG does. They know it’s something to do with cancer and helping those affected, but just how the organization helps may have been unclear. As well, some people were questioning whether LIVESTRONG could continue without Lance. But today LIVESTRONG is asking its passionate community to help share exactly how their free services have helped over 2.5 million people over the last 16 years, and how they are Still Strong and committed to helping millions more.
For example, did you know:
– 82 cents of every dollar donated goes to supporting LIVESTRONG’s programs.
– LIVESTRONG provides free emotional support to anyone affected by cancer- that means not only those fighting it but also caregivers, friends, and family.
– LIVESTRONG can help navigate insurance and financial concerns and coordinates fertility service discounts to help survivors still have families after cancer.
You can learn more at LIVESTRONGDay.org where they have made it easy to share these important facts.
LIVESTRONGhas so many powerful stories to share, about survivors, families, and the heroic members of its own staff. As LIVESTRONG Foundation CEO and three time cancer survivor Doug Ulman says:
“We at the LIVESTRONG Foundation will always be listening to and communicating with survivors. We have a lot of work to do. And we cannot do it alone. Fighting cancer requires collective action from everyone.”
Support LIVESTRONG and cancer fighters and survivors by re-tweeting their messages today to raise awareness and support for those that need it and to empower LIVESTRONG to continue to provide such invaluable free services.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.