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Why brands must start caring about something other than themselves

October 25, 2010 121 Comments

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Image: ChakraBodyYoga

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology.

According to this new survey from the Pivot Center, the answer is cause marketing. Almost two-thirds of the respondents to the poll agreed that green and socially conscious initiatives were one of the top factors that differentiated Millennials from other demographic and psychographic groups.

The fastest way to reach Millennials is not through twitter, Facebook or any one of the location-based services, but through their hearts and minds by adding meaning to their lives.

It’s easy to dismiss this assertion as obvious or redundant. But judging by the number of companies whose social media workshops and seminars focus solely on the  technology rather than on the engagement it enables, it seems that much of the marketing world is mistaking the map for the landscape.

What’s critical is how these technologies connect shared values between brands and Millennials. Of course quantifying this isn’t easy. Effective formulas to measure return on investment (ROI) on social media campaigns for brands are just emerging. Measuring a meeting of hearts and minds is even harder.

Yet brands that fail to re-frame their thinking around relationships rather than returns will never understand or emulate the success of the Pepsi Refresh Project, Nike Livestrong/Chalkbot campaign or Ford’s ‘Invisible People’ initiative.

Rather than focus on what brands can sell using social media, companies must focus on how they can serve their community by investing in what Millennials care about. Do that and brands will not only be relevant to their lives but their community will work with them to achieve common goals.

That doesn’t mean brands have to be serious or sanctimonious all the time. Look at Ben Stiller’s Stillerstrong or the new comedy campaign for Malaria No More. Seen with an open mind, cause marketing represents a fantastic opportunity for brands to breath fresh air into their own voices and earn customer loyalty all over again. In short, brands need to “Wake Up, Lighten Up and Step Up” to the contribution they could be making to social issues and their own brands. (I just put it that way ’cause it seemed fun.)

It says something about past marketing strategies that we must now make a case for the simple proposition that brands must do something good for their communities for customers to like them. Report after report tells us that consumers, including Millennials, want brands to build a better world, not just better widgets. Those that do will profit (in every sense of the word) exponentially, and those that don’t will continue to stare at their number of twitter followers, Facebook fans, ROI formulas or P&L breakdowns looking for answers that just aren’t there.

Do you think brands are finally waking up to their role as contributors? Or do you think companies only ever make such efforts disingenuously?

Image: eMarketer

READ MORE FROM SIMON MAINWARING!

121 responses to “Why brands must start caring about something other than themselves”

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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

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    receive:

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    Future.’

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    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

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    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
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    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
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    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=64a88f7453&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=64a88f7453&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
    1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c544faddaf

    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
    [13]unsubscribe instantly.
    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c544faddaf&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
    1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c544faddaf

    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
    [13]unsubscribe instantly.
    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
    with We First on Linked In
    [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c544faddaf&c=952bfa7746
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
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    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c544faddaf&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
    1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=c544faddaf

    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
    [13]unsubscribe instantly.
    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c544faddaf&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
    1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bc83fea691

    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bc83fea691&c=952bfa7746
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    15. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bc83fea691&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    [17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bc83fea691&c=952bfa7746
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    16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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    Links:
    1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=bc83fea691

    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
    5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

    Did someone forward this to you?
    [12]Subscribe here.
    Links:
    12. http://wefirstbranding.us2.list-manage.com/subscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e

    Don’t want to receive these emails anymore? Bummer, but you can
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    [14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
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    email
    Copyright © 2011 We First
    Links:
    13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=bc83fea691&c=952bfa7746
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    We First is here!

    Well, today is the day! After almost four years of work, my first book ‘We
    First’ is now available. I am so excited to share this with you and invite
    you to order a copy for yourself and your colleagues of friends. The book
    offers you enormous value in the following areas:

    How does a business use social media to build its profits and brand
    community.

    How do regular people use what they buy and social media to have a positive
    impact on our world.

    How does the business work with its customers to great a new pillar of
    social change that can build a better world.

    My hope is that We First will enrich your business and personal life. Our
    world desperately needs new ideas that can improve the lives of others and
    ourselves. Thank you so much for your support and for sharing the message.

    Watch the brand new We First Launch Film: ‘We-defining Me’
    http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    A ‘We First Special’ Offer

    Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
    receive:

    A free We First white paper on the ‘7 Keys to Brand Positioning in the
    Future.’

    A free podcast on ‘The Future of Ad Agencies.’

    A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
    Responsible Consumer.’

    Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
    United Nations Foundation.’

    Also, when you enter your email address at http://wefirstbook.com, you’ll
    get instant access to ten free videos about how to use social media to build
    your community, profits and positive impact.

    Independent Reviews of ‘We First’:
    [5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    -first/#review
    Links:
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    -Kirkus Reviews
    http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Publisher’s Weekly
    http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    -Inc Magazine

    What is We First?

    We First is a way of looking at the world. It asserts that we now live in an
    intimately connected, mutually dependent, global community. It recognizes
    that selfish Me First thinking hurts business, people we care about,
    millions of strangers and the planet. It embraces the seismic impact of
    digital and social technology that is transforming our professional and
    personal lives. It accepts the challenge of millions of consumers who want
    brands to be a force for change in return for their loyalty, goodwill and
    purchases. It believes that this unprecedented collision of global needs and
    personal wants, of human emotion and social technology, of powerful brands
    and newly empowered consumers has the potential to transform our world.

    Ten Core ‘We First’ Beliefs
    1. An inter-dependent, global community requires an expanded definition of
    self-interest.
    2. The future of profit is purpose.
    3. Technology is teaching us to be human again.
    4. Consumers want a better world, not just better widgets.
    5. Brands must become architects of community.
    6. Brands must become day traders in social emotion.
    7. The evolution of revolution is contribution.
    8. We cannot separate living and giving if we hope to build a better world.
    9. Life’s necessities must generate the necessities for life.
    10. Prosperity is not the wealth of a few but the well-being of many.

    TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

    In his talk, ‘From Me First to We First Living’, Simon explores how we
    change the way we think and behave using social media to build better
    businesses and a better world.
    http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    Recent Articles in Mashable and AdAge

    The 7-Stage Evolution of a Socially Responsible Consumer
    http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    How Digital Tech Can Help You Become a More Socially Responsible Consumer
    http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

    From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
    http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
    /

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for Fast Company.

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  14. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  15. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  16. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  17. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  18. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  19. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  20. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

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  21. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

    ==============================================
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  22. Hi everyone!

    It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

    If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

    There are many benefits to buying this book today:
    1. If you’re part of a company, you will learn how to use social technology to drive profits.
    2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
    3. And, everyone will learn how to use social media to build a world we want to live in.

    Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

    We can’t thank you enough for your support, it means a lot.

    ==============================================
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  23. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
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  24. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
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  25. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
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  26. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
    Unsubscribe from this list:
    http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=64a88f7453&c=f8453a109b

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  27. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
    Unsubscribe from this list:
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  28. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
    Unsubscribe from this list:
    http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=5afa19c4a7&c=f8453a109b

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  29. Hi Everyone!

    I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book. 

    My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience. 

    So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8.  And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

    We so appreciate your support, it means a lot. 

    – Simon Mainwaring

    ==============================================
    Unsubscribe from this list:
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
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    Don’t want to receive these emails anymore? Bummer, but you can
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    Copyright © 2011 We First
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
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    Copyright © 2011 We First
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    Links:
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
    [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
    email
    Copyright © 2011 We First
    Links:
    11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=52678c85a5&c=d32cacc983
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    14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
    [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
    email
    Copyright © 2011 We First
    Links:
    11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=64a88f7453&c=d32cacc983
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We
    are so excited that the message is resonating and that it is contributing to
    the conversation that is changing the role of brands and the private sector.
    Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business
    Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    Copyright © 2011 We First
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  36. facebook 123 says:

    Gems form the internet…

    […]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[…]……

  37. Having trouble viewing this email? Try it [1]in your browser.
    Links:
    1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=c544faddaf
    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
    [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
    email
    Copyright © 2011 We First
    Links:
    11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=c544faddaf&c=dda31996e4
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    14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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  38. Having trouble viewing this email? Try it [1]in your browser.
    Links:
    1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=52678c85a5
    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
    Links:
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
    [15]Subscribe | [16]Unsubscribe | [17]Privacy Policy | [18]Forward this
    email
    Copyright © 2011 We First
    Links:
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    14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
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    Copyright © 2011 We First
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
    [10]Subscribe here.
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    Don’t want to receive these emails anymore? Bummer, but you can
    [11]unsubscribe instantly.
    [12]Become a fan on Facebook | [13]Follow We First on Twitter | [14]Connect
    with We First on Linked In
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    email
    Copyright © 2011 We First
    Links:
    11. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=64a88f7453&c=dda31996e4
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    14. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
    Links:
    6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
    9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    Did someone forward this to you?
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    We First Hits the Bestseller Lists

    I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

    #4 on the New York Times Advice/How To bestseller list

    #5 on the New York Time Hardcover Business bestseller list

    #2 on the Wall Street Journal Business bestseller list

    #4 on the USA Today bestseller list
    …as well as being a #1 bestseller on Amazon and Barnes and Noble.

    Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

    This would not have been possible without all your support and from everyone
    here at We First, a huge thank you.

    _We First on Non-profits:_ One of the themes that We First explores is how
    non-profits can become more effective marketers to help further the
    important work they do. Here are a few thoughts on some of the challenges
    that non-profits face.

    Understandably, social media has been hailed by many non-profits as a
    critical tool to help them fund-raise and do their valuable work more
    effectively. Success stories like fund-raising for victims of the Haiti
    earthquake and Japanese tsunami victims are proof of the ease with which
    non-profits can now make people aware of a crisis and allow them to
    contribute to the urgent needs of others. But there can also be a downside,
    one that non-profits must be aware of if they hope to leverage social media
    to their advantage.

    The ability of a non-profit to use social media to build a dialogue with its
    community forces it to define itself in ways that often weren’t necessary
    before. The fact that non-profits can now market to consumers in ways
    normally reserved for for-profit brands means that they must become more
    effective marketers. These new expectations include the following:

    _1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
    be most effective as marketers they need to define themselves within the
    cause category that they work in. There needs to be a unique point of view
    on the cause itself so that one non-profit can distinguish itself from
    others working in the same cause category.

    _2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
    need to fund-raise. Yet with staffing and resources spread often spread so
    thin, it’s difficult to have enough employees to engage with your community
    on an real-time basis as well as do the meaningful work that’s required in
    the field. Yet this is necessary if a non-profit hopes to sustain an active
    and engaged online community.

    _3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
    for-profit companies, but for that to happen non-profits must to be able to
    make their case as to the value of the partnership to the for-profit brand.
    Too often, non-profits pitch themselves on the basis of the cause that they
    are supporting alone. But as with any pitch situation, the offering must be
    framed in terms of the needs of your potential client – in this case the
    for-profit brand.

    _4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
    any time, especially after a series of natural disasters as we just saw with
    Haiti, Pakistan, and Japan. While social media gives non-profits the ability
    to engage with their community more easily, they must become more creative
    in their strategies and messaging to sustain their interest and support
    through a series of natural disasters.

    _5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
    the marketplace with all the resources that it possesses. It’s even more
    difficult for a non-profit with its limited resources. Yet the non-profit
    world must become increasingly tech-savvy so that they know how their
    donor-base is relating with each other and what tools are most appropriate
    to help them reach their goals.

    The challenges that social media presents to non-profits are as daunting as
    they are for for-profit companies. The ability to connect with people so
    easily brings with it the expectation of constant engagement and sustained
    results. As such, it’s critical for non-profits to add to their skill sets
    and become effective storytellers fascinated with emerging technologies. We
    First was written to help non-profits do this by laying out a step-by-step
    action plan for how brands use social media to build their communities,
    drive their fund-raising, and help build a better world.

    _Featured reviews of We First:_
    [2]Social Media Drives Social Change and the We First Community
    Links:
    2.

    By Melissa Rowley
    [3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
    World
    Links:
    3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    By Beth Kanter

    _Featured guest posts:_
    [4]Four reasons we must re-engineer market capitalism [5]10 actions
    consumers can take to reinvent capitalism
    Links:
    4.
    5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

    A struggling economy, a world in crisis and new social technology has left
    brands scrambling for profits and consumers desperate for change. What if we
    could achieve both? What if brands and consumers could partner using social
    media to build communities, profits and a better world? That’s the promise
    of a We First world.
    [6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
    Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
    First, a social branding consultancy. A former Nike creative at Wieden &
    Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
    he is a member of the GMI Digital Advisory Board, the Advisory Board of the
    Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
    an Expert Blogger for _Fast Company_.
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  43. 40deuce says:

    I will ask one more time: Please stop spamming me!!
    This will be the last time I ask nicely.

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Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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