Worldnomads Footprint Projects: Lessons in smarter business and effective community building

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Worldnomads Footprint Projects: Lessons in smarter business and effective community building

August 13, 2010 14 Comments

I think the World Nomads Footprint project is super smart on many levels.

It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get to add your tiny donation to make a difference in that community.

Not only does the community benefit, but your small contribution transforms your experience because you invested in the experience in a completely different way.

By extension, the community also views you differently because you have looked at the experience through the lens of their well-being.

This dynamic of mutual dependence and contribution is a model in effective community-building in both the online and offline worlds. What’s more, it demonstrates a powerful presumption that with consumption comes contribution enhancing the experience of connection for everyone.

World Nomads, founded by Simon Monk (@worldnomads) is just one of a new breed of enlightened companies that realize the well-being of others improves their own. Here’s just a few of the projects that their efforts are funding.

Do you think more businesses should think this way? What about Wall Street?

-----
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http://twitter.com/WorldNomads Chris Noble

Hi Simon,

Thank you so much for sharing our story. One small point, WorldNomads.com was founded by Simon Monk (@simonmonk), I have just been very lucky to be part of the team he built.
http://www.simonmainwaring.com/ Simon Mainwaring

Thanks, Chris. And yes, forgive my mistake there. Huge props to Simon Monk
for founding the organization and I'll fix that now. Simon

Blog: http://www.simonmainwaring.com
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A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.

Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.

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We First book launch

Hello!
Simon here. I hope all is well. I’m really excited this month because, after
three years of work, the launch of the We First book is only four weeks
away. So I wanted to explain a little about why I wrote We First and its
purpose.

We First is not an idea anyone can own. It exists in the collective and is
merely there to serve as a platform on which to celebrate all those people
who are making an effort to serve the interests of others as well as
themselves. These include brands doing CSR initiatives or cause marketing,
non-profits and foundations, social entrepreneurs, government and NGO
efforts, and every regular person that is consciously thinking about the
social impact of what they buy or sell every day.

My hope with the book is that we can all work together to shift the
conversation in the private sector about the responsibility that we all have
to contribute to building a better world. Obviously, launching a book is a
community effort and I’ll be looking for your help in the next month to
amplify the We First message so we can convert this conversation into
substantive change.

It’s my firm belief that if we make enough noise we’ll look back in five
years time and see a dramatic change in the way companies and customers work
together to scale positive social change.

I invite you to preorder your copy of [2]We First now at wefirstbook.com.
Here are a few things that you will get out of it.
Links:
2. http://www.wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email

• How to shift our thinking and behavior to better serve the interests of
others and ourselves.
• How brands and customers work together to have a positive impact through
the things we buy every day.
• How companies can make money from social media by building communities
that drive profits.
• How customers can think and act in ways that is both good for them and the
planet.
• How companies and customers integrate purpose into profit to create change
that is sustainable.
• How we reengineer the way we do business to leave a better world for our
kids.

As you can see, We First is perfect for you, your boss or colleague,
marketing specialists, a graduating student, a mom and anyone who
contributes or works with causes and non-profits. I so appreciate your help
in sharing the message. Together we can improve the lives of millions of
others and our own.

We First book tour and Broadcastr

Over the next few weeks I’ll be traveling a lot talking about the We First
message. One of the ways I’ll stay in touch is by using Broadcastr, a great
new app that lets you geo-tag audio about what you’re up to and then share
it across social networks. The app also lets you take a walk around while
stories about your surroundings stream into your headphones automatically
based on your GPS location. So it makes social media hyper local. Look out
for these tweets and check out Broadcastr for yourself as it’s a great tool
for brands and regular people to enjoy. Here’s where you can download the
app for free and a link to listen to my book tour updates:

Download the free app for iPhone here:
http://itunes.apple.com/us/app/broadcastr/id423169367?mt=8&ls=1&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
And for Android here:
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eature=search_result
Or visit this link to hear Simon’s updates on the Web:
http://beta.broadcastr.com/Echo.html?author=SimonMainwaring&utm_source=We+First+Newsletter&utm_campaign=76f4f7ad1e-We_First_Newsletter_May_06_2011&utm_medium=email
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Using social media to build your brand

Social media allows you and your community to work together to help build
your brand, increase your profits, and have a positive impact in the world.
But this can only be done if you build a genuine relationship with your
community through authentic and consistent engagement. With that in mind,
let’s look at a few insider tips specific to two popular platforms, Facebook
and Twitter.

_Top five Don’ts for Facebook:_
1. Don’t participate if you do not intend to invest time and energy into
long-term relationships with your fans.
2. Don’t participate if you are not willing or capable of moderating the
conversations you start on a daily basis.
3. Don’t measure success by the number of fans or followers you have, but
rather, how deeply they are engaged.
4. Don’t treat social media like direct mail where you simply talk about
yourself tirelessly in shorter sound bites.
5. When you make a mistake, don’t get defensive or self-righteous, but
rather, accept responsibility, apologize and do what you can to make up for
it.

_Top 5 Dos for Facebook_
1. Do bring consistent creativity to your Facebook ‘Like’ page to inspire
engagement.
2. Do respond to negative comments in order to turn a brand critic into a
brand advocate.
3. Do recognize your brand loyalists and reach out to them to build them
into brand ambassadors.
4. Do keep up to date with the latest applications and plug-ins that add new
dimension to your ‘Like’ page.
5. Do recognize that your are effectively bidding for people’s attention in
an overcrowded marketplace and that their time deserves to be rewarded.

_Top 5 Don’ts for Twitter_
1. Don’t buy followers. It’s a waste of time and money.
2. Don’t spam your audience with constant messages about yourself.
3. Don’t forget to bring some humor and wit to your communications so that
people want to read what you share.
4. Don’t forget to retweet what your followers share.
5. Don’t forget to be interesting. You must demonstrate your passion for
your topic.

_Top 5 Do’s for Twitter_
1. Do engage with a follower when they reach out to you with a question or
information.
2. Do post between eight and ten times a day and spend the rest of your time
on engagement.
3. Do share photos, video links and text messages to inspire interest.
4. Do stay consistently engaged to avoid community attrition.
5. Do monitor your tone carefully, because it only takes 140 characters to
undo all your good work.

Overarching all these pointers is a necessity for your brand to be clearly
defined, to know its core values, and to demonstrate those consistently.
Social media tools are not an end in themselves, but rather another way to
connect with people emotionally to generate word of mouth advertising. If
your brand is clearly defined and your core values consistently on display,
your community will reward your engagement by promoting your brand for you.

Thanks for being a part of the We First community and I hope you enjoyed the
newsletter. Look out for a big announcement in next month’s issue!

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.

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We First is here!

Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:

How does a business use social media to build its profits and brand
community.

How do regular people use what they buy and social media to have a positive
impact on our world.

How does the business work with its customers to great a new pillar of
social change that can build a better world.

My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.

Watch the brand new We First Launch Film: ‘We-defining Me’
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A ‘We First Special’ Offer

Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:

A free We First white paper on the ’7 Keys to Brand Positioning in the
Future.’

A free podcast on ‘The Future of Ad Agencies.’

A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’

Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’

Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.

Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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-Kirkus Reviews
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-Publisher’s Weekly
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-Inc Magazine

What is We First?

We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.

Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.

TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

Recent Articles in Mashable and AdAge

The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.

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http://www.simonmainwaring.com/ Simon Mainwaring

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We First is here!

Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:

How does a business use social media to build its profits and brand
community.

How do regular people use what they buy and social media to have a positive
impact on our world.

How does the business work with its customers to great a new pillar of
social change that can build a better world.

My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.

Watch the brand new We First Launch Film: ‘We-defining Me’
http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

A ‘We First Special’ Offer

Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:

A free We First white paper on the ’7 Keys to Brand Positioning in the
Future.’

A free podcast on ‘The Future of Ad Agencies.’

A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’

Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’

Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.

Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-first/#review
Links:
5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

-Kirkus Reviews
http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Publisher’s Weekly
http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Inc Magazine

What is We First?

We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.

Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.

TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

Recent Articles in Mashable and AdAge

The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.

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[12]Subscribe here.
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Copyright © 2011 We First
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http://www.simonmainwaring.com/ Simon Mainwaring

Having trouble viewing this email? Try it [1]in your browser.
Links:
1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=f0459ae68d

We First is here!

Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:

How does a business use social media to build its profits and brand
community.

How do regular people use what they buy and social media to have a positive
impact on our world.

How does the business work with its customers to great a new pillar of
social change that can build a better world.

My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.

Watch the brand new We First Launch Film: ‘We-defining Me’
http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

A ‘We First Special’ Offer

Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:

A free We First white paper on the ’7 Keys to Brand Positioning in the
Future.’

A free podcast on ‘The Future of Ad Agencies.’

A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’

Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’

Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.

Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-first/#review
Links:
5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

-Kirkus Reviews
http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Publisher’s Weekly
http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Inc Magazine

What is We First?

We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.

Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.

TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

Recent Articles in Mashable and AdAge

The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.

Did someone forward this to you?
[12]Subscribe here.
Links:
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Don’t want to receive these emails anymore? Bummer, but you can
[13]unsubscribe instantly.
[14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
with We First on Linked In
[17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
email
Copyright © 2011 We First
Links:
13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=f0459ae68d&c=952bfa7746
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16. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
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http://www.simonmainwaring.com/ Simon Mainwaring

Having trouble viewing this email? Try it [1]in your browser.
Links:
1. http://us2.campaign-archive2.com/?u=c2c11b3d1aa1cbebf73b8730a&id=952bfa7746&e=f0459ae68d

We First is here!

Well, today is the day! After almost four years of work, my first book ‘We
First’ is now available. I am so excited to share this with you and invite
you to order a copy for yourself and your colleagues of friends. The book
offers you enormous value in the following areas:

How does a business use social media to build its profits and brand
community.

How do regular people use what they buy and social media to have a positive
impact on our world.

How does the business work with its customers to great a new pillar of
social change that can build a better world.

My hope is that We First will enrich your business and personal life. Our
world desperately needs new ideas that can improve the lives of others and
ourselves. Thank you so much for your support and for sharing the message.

Watch the brand new We First Launch Film: ‘We-defining Me’
http://www.vimeo.com/24580586?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

A ‘We First Special’ Offer

Visit http://wefirstbook.com?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email now and order your copy! You’ll instantly
receive:

A free We First white paper on the ’7 Keys to Brand Positioning in the
Future.’

A free podcast on ‘The Future of Ad Agencies.’

A free podcast on ‘The 7 Stages to Becoming a Tech-savvy & Socially
Responsible Consumer.’

Plus 10% of the book price will be donated to ‘Girl Up, a campaign of the
United Nations Foundation.’

Also, when you enter your email address at http://wefirstbook.com, you’ll
get instant access to ten free videos about how to use social media to build
your community, profits and positive impact.

Independent Reviews of ‘We First’:
[5]http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
-first/#review
Links:
5. http://www.kirkusreviews.com/book-reviews/non-fiction/simon-mainwaring/we-first/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email#review

-Kirkus Reviews
http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Publisher’s Weekly
http://www.inc.com/magazine/201106/book-review-we-first.html?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

-Inc Magazine

What is We First?

We First is a way of looking at the world. It asserts that we now live in an
intimately connected, mutually dependent, global community. It recognizes
that selfish Me First thinking hurts business, people we care about,
millions of strangers and the planet. It embraces the seismic impact of
digital and social technology that is transforming our professional and
personal lives. It accepts the challenge of millions of consumers who want
brands to be a force for change in return for their loyalty, goodwill and
purchases. It believes that this unprecedented collision of global needs and
personal wants, of human emotion and social technology, of powerful brands
and newly empowered consumers has the potential to transform our world.

Ten Core ‘We First’ Beliefs
1. An inter-dependent, global community requires an expanded definition of
self-interest.
2. The future of profit is purpose.
3. Technology is teaching us to be human again.
4. Consumers want a better world, not just better widgets.
5. Brands must become architects of community.
6. Brands must become day traders in social emotion.
7. The evolution of revolution is contribution.
8. We cannot separate living and giving if we hope to build a better world.
9. Life’s necessities must generate the necessities for life.
10. Prosperity is not the wealth of a few but the well-being of many.

TEDxSF: Watch Simon Mainwaring TEDx talk from this weekend

In his talk, ‘From Me First to We First Living’, Simon explores how we
change the way we think and behave using social media to build better
businesses and a better world.
http://tedxsf.org/2011/04/events-page-simon-mainwaring/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

Recent Articles in Mashable and AdAge

The 7-Stage Evolution of a Socially Responsible Consumer
http://mashable.com/2011/04/22/csr-company-stages/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

How Digital Tech Can Help You Become a More Socially Responsible Consumer
http://mashable.com/2011/05/20/socially-responsible-consumer/?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email

From ‘Me First’ to ‘We First’: Five Tips for Social-Media Marketing
http://adage.com/article/cmo-strategy/tips-social-media-marketing/227857?utm_source=We+First+Newsletter&utm_campaign=952bfa7746-We_First_Newsletter_June_08_20116_8_2011&utm_medium=email
/

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for Fast Company.

Did someone forward this to you?
[12]Subscribe here.
Links:
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Don’t want to receive these emails anymore? Bummer, but you can
[13]unsubscribe instantly.
[14]Become a fan on Facebook | [15]Follow We First on Twitter | [16]Connect
with We First on Linked In
[17]Subscribe | [18]Unsubscribe | [19]Privacy Policy | [20]Forward this
email
Copyright © 2011 We First
Links:
13. http://wefirstbranding.us2.list-manage.com/unsubscribe?u=c2c11b3d1aa1cbebf73b8730a&id=2070b1166e&e=f0459ae68d&c=952bfa7746
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http://www.simonmainwaring.com/ Simon Mainwaring

Hi everyone!

It’s the last day of the launch week for We First, and we really need your support today, because with a little help, we’re hoping to reach the bestseller lists next week. So, if you haven’t already, please order your copy of We First today by clicking this Amazon link: http://amzn.to/mMKMK8.

If you have ordered a copy, THANKS! We’d love for you to please share this link with your friends and communities.

There are many benefits to buying this book today:
1. If you’re part of a company, you will learn how to use social technology to drive profits.
2. If you’re a concerned consumer, you will learn how to use social media to have a positive impact.
3. And, everyone will learn how to use social media to build a world we want to live in.

Order today, and you will receive 3 additional FREE GIFTS on the future of branding, advertising and socially responsible shopping.

We can’t thank you enough for your support, it means a lot.

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http://www.simonmainwaring.com/ Simon Mainwaring

Hi Everyone!

I can’t believe this is the last day of the launch week for We First. I started working on the book 4 years ago, and I’ve been really encouraged by the response of companies about the greater role they can now play in scaling positive change. I wanted to ask your help one last time on this last day of the launch week of the book.

My hope is to make this conversation one of the most important issues for business today. That’s why I would so appreciate if you order a copy or even better yet copies of We First today. This way, the sales can contribute to the best seller lists that will then keep this conversation top of mind with an even broader audience.

So, thanks for your support this week, thanks for your patience on all of our emails and thanks for helping us over this final hurdle by ordering your copy today. Here’s the link: http://amzn.to/mMKMK8. And remember, 10% of all proceeds from the purchases of We First will be donated to ‘Girl up,’ a campaign of the United Nations Foundation.

We so appreciate your support, it means a lot.

- Simon Mainwaring

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http://www.simonmainwaring.com/ Simon Mainwaring

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We First Hits the Bestseller Lists

I wanted to thank everyone for their support in the launch of We First. We
are so excited that the message is resonating and that it is contributing to
the conversation that is changing the role of brands and the private sector.
Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business
Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email
9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=d32cacc983-We_First_Newsletter_July_15_20117_15_2011&utm_medium=email

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http://www.simonmainwaring.com/ Simon Mainwaring

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Links:
1. http://us2.campaign-archive1.com/?u=c2c11b3d1aa1cbebf73b8730a&id=dda31996e4&e=f0459ae68d
We First Hits the Bestseller Lists

I wanted to thank everyone for their support in the launch of We First. We are so excited that the message is resonating and that it is contributing to the conversation that is changing the role of brands and the private sector. Here’s how We First fared on the bestseller lists:

#4 on the New York Times Advice/How To bestseller list

#5 on the New York Time Hardcover Business bestseller list

#2 on the Wall Street Journal Business bestseller list

#4 on the USA Today bestseller list
…as well as being a #1 bestseller on Amazon and Barnes and Noble.

Finally, last week, Amazon named We First as one of the Top Ten Business Books of 2011 so far.

This would not have been possible without all your support and from everyone
here at We First, a huge thank you.

_We First on Non-profits:_ One of the themes that We First explores is how
non-profits can become more effective marketers to help further the
important work they do. Here are a few thoughts on some of the challenges
that non-profits face.

Understandably, social media has been hailed by many non-profits as a
critical tool to help them fund-raise and do their valuable work more
effectively. Success stories like fund-raising for victims of the Haiti
earthquake and Japanese tsunami victims are proof of the ease with which
non-profits can now make people aware of a crisis and allow them to
contribute to the urgent needs of others. But there can also be a downside,
one that non-profits must be aware of if they hope to leverage social media
to their advantage.

The ability of a non-profit to use social media to build a dialogue with its
community forces it to define itself in ways that often weren’t necessary
before. The fact that non-profits can now market to consumers in ways
normally reserved for for-profit brands means that they must become more
effective marketers. These new expectations include the following:

_1. SELF DEFINITION:_ All non-profits do incredibly meaningful work but to
be most effective as marketers they need to define themselves within the
cause category that they work in. There needs to be a unique point of view
on the cause itself so that one non-profit can distinguish itself from
others working in the same cause category.

_2. ENGAGEMENT:_ One of the great challenges for non-profits is the constant
need to fund-raise. Yet with staffing and resources spread often spread so
thin, it’s difficult to have enough employees to engage with your community
on an real-time basis as well as do the meaningful work that’s required in
the field. Yet this is necessary if a non-profit hopes to sustain an active
and engaged online community.

_3. REPOSITIONING:_ Non-profits benefit greatly from partnerships with
for-profit companies, but for that to happen non-profits must to be able to
make their case as to the value of the partnership to the for-profit brand.
Too often, non-profits pitch themselves on the basis of the cause that they
are supporting alone. But as with any pitch situation, the offering must be
framed in terms of the needs of your potential client – in this case the
for-profit brand.

_4. CREATIVITY:_ Donor fatigue is an enormous challenge for non-profits at
any time, especially after a series of natural disasters as we just saw with
Haiti, Pakistan, and Japan. While social media gives non-profits the ability
to engage with their community more easily, they must become more creative
in their strategies and messaging to sustain their interest and support
through a series of natural disasters.

_5. TECHNOLOGY:_ It’s hard enough for a for-profit company to keep pace with
the marketplace with all the resources that it possesses. It’s even more
difficult for a non-profit with its limited resources. Yet the non-profit
world must become increasingly tech-savvy so that they know how their
donor-base is relating with each other and what tools are most appropriate
to help them reach their goals.

The challenges that social media presents to non-profits are as daunting as
they are for for-profit companies. The ability to connect with people so
easily brings with it the expectation of constant engagement and sustained
results. As such, it’s critical for non-profits to add to their skill sets
and become effective storytellers fascinated with emerging technologies. We
First was written to help non-profits do this by laying out a step-by-step
action plan for how brands use social media to build their communities,
drive their fund-raising, and help build a better world.

_Featured reviews of We First:_
[2]Social Media Drives Social Change and the We First Community
Links:
2.

By Melissa Rowley
[3]Book: We First: How Brands & Consumers Use Social Media To Build A Better
World
Links:
3. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

By Beth Kanter

_Featured guest posts:_
[4]Four reasons we must re-engineer market capitalism [5]10 actions
consumers can take to reinvent capitalism
Links:
4.
5. http://www.publishersweekly.com/978-0-230-11026-7?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

A struggling economy, a world in crisis and new social technology has left
brands scrambling for profits and consumers desperate for change. What if we
could achieve both? What if brands and consumers could partner using social
media to build communities, profits and a better world? That’s the promise
of a We First world.
[6]Twitter4 [7]facebook [8]Linked in [9]YOU TUBE
Simon Mainwaring is an author, blogger, speaker and founder and CEO of We
First, a social branding consultancy. A former Nike creative at Wieden &
Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy,
he is a member of the GMI Digital Advisory Board, the Advisory Board of the
Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is
an Expert Blogger for _Fast Company_.
Links:
6. http://twitter.com/simonmainwaring?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
7. http://www.facebook.com/wefirst?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
8. http://www.linkedin.com/groups/We-First-3717514?mostPopular=&gid=3717514&utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email
9. http://www.youtube.com/WeFirstTV?utm_source=We+First+Newsletter&utm_campaign=dda31996e4-We_First_Newsletter_August_15_20117_15_2011&utm_medium=email

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Copyright © 2011 We First
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http://www.simonmainwaring.com/ Simon Mainwaring

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