It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get to add your tiny donation to make a difference in that community.
Not only does the community benefit, but your small contribution transforms your experience because you invested in the experience in a completely different way.
By extension, the community also views you differently because you have looked at the experience through the lens of their well-being.
This dynamic of mutual dependence and contribution is a model in effective community-building in both the online and offline worlds. What’s more, it demonstrates a powerful presumption that with consumption comes contribution enhancing the experience of connection for everyone.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.