Reviews
Beyond Google+: From circles to social cartography
One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social …
We&Co: Unlocking the power of a simple ‘thank you’
I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts …
‘Let Go & Lead’: Leadership in the social business marketplace
I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new …
Why even the way we innovate must change
The rise of collaborative social change
One exciting trend to emerge from the fallout out of the tragic global economic meltdown is a heightened awareness of our connectivity in both the offline and online worlds. In addition, a heightened awareness of the challenges we face thanks …
Patagonia: How a brand remakes an industry and our world (Part 2)
SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to …
What brands must do now to engage their customer communities
There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, …
Social entrepreneurship and the Common brand
As GOOD magazine reported yesterday, Alex Bogusky and John Bielenberg, have launched a new social entrepreneurship platform called COMMON that is part incubator and part creative community that enables collaboration to find better solutions to pressing social problems. Bogusky, who transformed Crispin, Porter, …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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