Reviews
Authors@Google: Simon Mainwaring, We First
I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …
Why social good is good business for brands and advertising
I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a …
Sherry Turkle of MIT: The human cost of social technology
In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. …
Mashable Social Good: Building a Private Sector Pillar of Social Change
Mashable Slides View more presentations from Simon Mainwaring I had the real pleasure of speaking at Mashable Social Good yesterday. It was a hugely inspiring day with great presentations by Ted Turner of Turner Enterprises, Alec Ross from the State …
Social media and climate change: How communities can change the course of history
Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing …
10-year anniversary of 9/11: A time to remember, reflect and recommit to each other
Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice themselves …
Belief in brand America: The true cost of the debt ceiling debacle
It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA …
charity: water’s 5-year anniversary: Drilling for hearts of gold
This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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