Reviews
How Corporations Become Responsible and Profitable Corporate Citizens
At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age …
Interview with Shireen Chada: Spirituality and social media
I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective …
Review: Brian Solis, ‘The End of Business as Usual’
I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and …
Authors@Google: Simon Mainwaring, We First
I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why …
“Hey Corporate America, what if…?”
The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as …
Sherry Turkle of MIT: How social media impacts to your identity (Part 2)
Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM: Hi, I’m …
Will Facebook’s new storytelling tools write a happy ending?
For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, …
Robert Tercek: This Week In Social Media
Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, …
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies, non-profits and individuals use social media to build communities, profits and positive impact.
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