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Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

June 4, 2014 Comments


Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations …

Posted in Conferences, We First | Leave a comment

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

Free Training Tuesday: 10 Steps to Leverage Customer Activism and Protect Your Brand

November 12, 2013 Comments


We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how …

Posted in Brands, Consumers, Future, Purpose, Videos, We First | 3 Comments

 

When big brands stumble: Starbucks and Toyota on hyper-transparency

October 4, 2013 Comments


Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We …

Posted in Brands, Consumers, Thought leadership, We First | Leave a comment

 

The Top 3 Trends About to Put You Out of Business

September 20, 2013 Comments


As originally published in Forbes One of the most costly consequences of doing business in such a crowded, noisy and fragmented marketplace is that it’s almost impossible to keep track of the big picture. Specifically, it’s extremely difficult to identify …

Posted in Brands, Future, We First | Leave a comment

 

Top 10 Reasons to Attend the 2013 We First Social Branding Seminar

September 18, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here …

Posted in Conferences, Leadership, We First | Leave a comment

 

Come Celebrate: We First is 2 Years Old!

July 25, 2013 Comments

About Dana Byerlee

VP of Marketing at We First.

It’s hard to believe but We First is officially 2 years old this week! We want to give everyone a chance to celebrate with us, so read on for a special gift and invitation below… The We First book came …

Posted in GENERAL, Purpose, We First | Tagged | 2 Comments

 

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About We First (Sidebar)

About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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