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[VIDEO] How to Use Transparency to Protect and Build Your Business

August 9, 2016 Comments


Reading Time: 1 minutes[VIDEO] How to Use Transparency to Protect and Build Your Business

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How to Define Your Brand Story for Maximum Growth

July 29, 2016 Comments


Reading Time: 1 minutesEvery company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

Posted in Brands, Values, Videos, We First | Tagged , , , | Leave a comment

 

The New Role of Consumers in Building Your Brand

April 19, 2016 Comments


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How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 Comments


Reading Time: 2 minutesCharity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in …

Posted in Non-profits, Philanthropy, Purpose, Videos, We First | Tagged , , , | 2 Comments

 

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 Comments


Reading Time: 1 minutesSo few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments


Reading Time: 3 minutesThere is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


Reading Time: 2 minutesThe web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

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Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


Reading Time: 2 minutesThere is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

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About Simon

Simon Mainwaring

Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.

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