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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

September 30, 2014 Comments


There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best …

Posted in Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, sustainability, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

Signposts From Big Brands: How to Rapidly Build Your Company in 2015

September 24, 2014 Comments


The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, …

Posted in Brands, Community, community architecture, Conferences, Consumers, CSR, Future, Leadership, Millennials, Purpose, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

 

Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

September 18, 2014 Comments


There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a …

Posted in Brands, Causes, Community, community architecture, Conferences, Consumers, Corporate Websites, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Social Entrepreneurship, sustainability, Technology, Thought leadership, We First | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

 

The Top 10 Questions Every Brand Must Answer to Grow in 2015

September 15, 2014 Comments


Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, …

Posted in Brands, Community, community architecture, Consumers, Future, Innovation, Leadership, Millennials, Mobile, Purpose, Technology, Values, We First | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

 

Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

September 12, 2014 Comments


We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s …

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Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

June 4, 2014 Comments


Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations …

Posted in Conferences, We First | Leave a comment

 

Steve Jobs, Virgin America, and Millennials: Key Insights from 2013

January 3, 2014 Comments


It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First …

Posted in Community, Future, Thought leadership, We First | Leave a comment

 

Pre-register for the 2014 Brand Leadership Summit and Receive a Free Branding Blueprint Kit

December 27, 2013 Comments


It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a …

Posted in Brands, Community, Conferences, CSR, Leadership, Purpose, Social media, Thought leadership, We First | Leave a comment

 

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About Simon Mainwaring

We First training and consulting helps the world’s most innovative brands tell the story of the good work they do in ways that build their reputation, employee productivity, sales and social impact.

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