Finally here’s a snapshot of what Alec and I will be talking about. Alec Ross is Senior Advisor for Innovation at the Office of the Secretary of State, Hillary Clinton. Alec not only spearheads the use of technology, new media and 21-st century communications in the service of America’s diplomatic and developmental goals for the U.S. State Dept., he also co-founded One Economy that became the world’s largest digital divide organization with programs on four continents prior to joining President Obama’s administration.
The sponsor for our seminar is InterCulture that does wonderful work in the social change space. InterCulture brings together specialists in education, technology, cultural diplomacy and branding (including myself) to bridge communities, states or countries in conflict and foster understanding, compassion and tolerance – really important work in today’s world.
So the topic for the seminar is called, ‘The How Of Social Media: Make Or Break Lessons In Today’s Most Powerful Instrument Of Change.’ Alec and I will outline the power, potential and most effective ways to use social media to bring about change whether that be to elect a President, launch a brand, sell a product or support a cause. Critical to our discussion will be the role of brands and the advertising industry in this process to demonstrate how critical their contribution can be in positively transforming not just the lives of others but also the future of our industry.
Details: Sunday, June 20th, 5 p.m.
So if you are attending the Festival, please join us and look out for Part 2 of this guide next week. As always, fire away with any questions.
Reading Time: 1 minutesSimon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world.