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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 12, 2012

Looking behind the brand for what it takes to succeed

Written By Simon Mainwaring

April 12, 2012 by Simon Mainwaring

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and co-author of, ‘Running the Gauntlet.’ Hope you enjoy them and click here to see all the ‘Behind the Brand’ episodes. (Next time I promise to wear a tie!)

To read Seth’s blog, click here.

To follow Jeff Hayzlett on Twitter, click here. To follow Bryan Elliott, click here.

Filed Under: Advertising, Brands, Future, Social Tagged With: behind the brand, jeff hayzlett, seth godin, social branding, We First

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April 12, 2012

Written By
Simon Mainwaring

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